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Löfbergs celebrates National Coffee Week with new listings in Waitrose

by Fiona Briggs
October 19, 2023
in Products
Reading Time: 3 mins read

Coffee lovers rejoice, Swedish sensation Löfbergs is not only adding a new Colombia coffee to their offering but is now also available in Waitrose stores nationwide.

Extending its range of delectable coffees with its new Colombian flavour, exclusively available at Waitrose, Löfbergs’ Colombia coffee is a single origin ground blend that tastes fruity and sweet, with notes of berries and caramel. Colombia coffee is renowned by coffee fanatics for its superior smooth taste and aroma and, combined with Löfbergs’ expertise for producing exquisite kaffee, this new coffee is sure to be a firm favourite with all coffee lovers.

Not only is Löfbergs big on flavour, it’s also big on value. Every bag of Löfbergs is packed to the brim with high-quality coffee, meaning you can enjoy on average 30 cups of coffee from its 450g pack, that’s 15 more cups than the average bag of coffee! Providing a whole lot more get up and gå fuel, helping you to kickstart the day.

Löfbergs’ launch into Waitrose also sees the brand unveil a new bold packaging design. The new packaging remains in-keeping with the bright colours the brand is recognisable for, but further celebrates Löfbergs’ Swedish heritage with clean, cool lines synonymous with Scandi design.

From its roots to its roasting, Löfbergs has used its 100 years’ of expertise to produce sip-after-sip of exquisite kaffe. If you want to incorporate the Swedish mindfulness practice of Fika (a Swedish custom where people gather to eat, drink and talk) into your routine, need a burst of that Scandi energy, or just want a coffee to rely on when hosting, Löfbergs is the perfect option.

Colombia Roast & Ground Coffee

450g

Fruity and sweet with notes of berries and caramel. This single origin, 100% Arabica coffee is Rainforest Alliance Certified.

Medium Roast – 3

Price – £7.50

Stockist – Waitrose

Brazil Roast & Ground Coffee

450g

Rich and creamy with notes of milk chocolate nuts. This single origin, 100% Arabica coffee is Rainforest Alliance Certified.

Medium-Dark Roast – 4

Price – £7.50

Stockist – Waitrose, Tesco and Ocado

Brazil Whole Beans Coffee

1kg

Rich and creamy with notes of milk chocolate nuts. This single origin, 100% Arabica coffee is Rainforest Alliance Certified.

Medium Roast – 4 

Price – £12.50

Stockist – Waitrose, Tesco and Ocado

Löfbergs is a Swedish coffee brand with purpose. By reducing waste and supporting small-scale farmers, this coffee wholeheartedly respects people and the planet – from bean to cup. It’s also the world’s largest buyer of organic and fairtrade certified coffee.

Share This Article

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