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Home Retail News Retailer News

lululemon announces Lewis Hamilton as its newest ambassador

by Fiona Briggs
February 25, 2025
in Retailer News
Reading Time: 1 min read

lululemonToday, lululemon is proud to officially welcome Lewis Hamilton as its newest ambassador.

The brand will power the seven-time Formula 1™ World Champion’s training, recovery and lifestyle needs with its best-in-class product, while collaborating on future design innovation and global advocacy work.

Lewis shared the following about the partnership: “lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to. I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.”

Lewis will also collaborate with lululemon’s Research & Innovation, Design, and Development teams on future products and work with lululemon’s Centre for Social Impact in collaboration with his global foundation, Mission 44, to empower the next generation and build a fairer, more inclusive future.

Lewis will be featured in lululemon’s “No Holding Back” campaign, highlighting the dedication behind elite training and showcasing the brand’s latest men’s apparel, including the Metal Vent Tech franchise.

He joins lululemon’s growing roster of ambassadors, including PGA golfers Min Woo Lee and Max Homa; ATP tennis pro Frances Tiafoe and WTA tennis pro Leylah Fernandez; NFL Wide Receiver DK Metcalf; NBA player Jordan Clarkson; and NHL player Connor Bedard.

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  1. Lewis Hamilton x lululemon: a partnership with no holding back
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