lululemon proudly announced seven-time Formula 1™ World Champion Lewis Hamilton as its newest global brand ambassador – a milestone that signals a dynamic new era in performance innovation and meaningful social impact.
lululemon has elevated its partnership with Lewis, and bought his knowledge to lululemon customers. This partnership goes beyond apparel – it’s a shared belief in pushing boundaries, on and off the track, including:
- Future-focused design: Lewis is co-creating with lululemon’s design, development, and R&D teams to shape the next generation of athletic wear.
- Performance innovation: lululemon equips Lewis, and all customers, with high-performance gear designed for movement, comfort, and endurance.
- Driving change: Through collaborations with lululemon’s Centre for Social Impact and his foundation, Mission 44, Lewis is working to elevate youth empowerment and inclusivity in sport.
“Lewis is a game-changer in every sense of the word. His relentless commitment to performance, wellbeing, and impact align completely with what we stand for at lululemon,” said Nikki Neuburger, lululemon chief brand and product activation officer.
Recently, Lewis joined lululemon for an intimate event in London, spotlighting the ongoing Metal Vent Tech campaign Lewis shared the relentless discipline behind becoming – and staying – a champion, physically and mentally. Guests were guided through a powerful meditative Slow Down Practice introduced personally by Lewis, demonstrating how mental strength plays such a significant role for physical strength.
Lewis’s custom soundscape was also included in flagship store, Regent Street, where guests were offered a moment of calm. Readers can listen to it here.
