Majestic, the UK’s largest specialist wine retailer, has relaunched its Wine Club and Lock It In subscription propositions, making it more convenient than ever for customers to discover new wines or purchase their old favourites.
Majestic has invested in transforming the online customer journey for Wine Club members, making it easier than ever for customers to sign up, manage their subscription, or pause or cancel their membership. The new dedicated website has also added a host of new functionality, including the ability for users to gift a Wine Club case to family or friends – the perfect present for wine lovers this Christmas.
First-time purchasers of Wine Club cases will now receive a special ‘Welcome’ case, curated by the retailer’s Master of Wine, Jane Masters, along with a special brochure introducing them to the club. Wine Club members also gain access to a host of exclusive benefits, including in-store discounts, ‘spend and save’ vouchers and free tickets to tasting events hosted by Majestic’s expert store sommeliers.
As a member of Majestic Wine Club, customers receive a themed case of 12 exclusive bottles of red, white or mixed wines every three months, all of which are hand-picked by our award-winning buying team and not available to purchase in Majestic stores. Members can select from three different boxes at three different price points – £99, £149 or £199 – and enjoy bespoke food recipe pairings curated by professional chefs as part of the accompanying brochure. Members have full flexibility of their subscription, with no lengthy contracts and the ability to pause or cancel their membership at any time online, or even share a case with a friend or family member if they are going to be on holiday.
Alongside its investment in the new-look Wine Club, Majestic has also enhanced its popular Lock It In offering, which provides customers with its best prices on some of its best-selling wines, with no long-term contracts or tie-ins.
The flexible service covers more than 70 of Majestic’s most popular white, rosé, red, Champagne and sparkling wines – including best sellers from Guv’nor and The Ned – with home deliveries scheduled every one to three months, in quantities of 12, 24, 36 or 48 bottles.
Following its revamp, customers can now sign up easily online and ‘mix and match’ the wines they include in their Lock It In orders. The new option to curate your own cases means customers can discover new wines while topping up on their go-to styles, and still benefit from Majestic’s lowest prices that won’t be beaten online or in-store.
Majestic managing director Elizabeth Newman said: “We’re really proud of the subscription options we provide at Majestic, and these investments in modernising and enhancing our offering will make our Wine Club and Lock It In propositions even more accessible and convenient for our customers.
“Whether you’re discovering new styles as a Wine Club member, or topping up on your favourite wines through Lock It In, you’ll get the same Majestic white glove service – no gimmicks, no long contracts, just the highest quality wines at the best possible prices, delivered directly to your door.”
