Majestic, the UK’s largest specialist wine retailer, has joined forces with Club Soda, the global experts in low-alcohol and alcohol-free drinks, to drive product innovation and meet rapidly growing customer demand in the category.
The new partnership will provide Majestic customers with an exceptional new range of premium low and no-alcohol beverages just in time for those going dry over Christmas or in January. Majestic will stock a curated selection of nine Club Soda products, including some of the highest quality low and no-alcohol drinks from around the world, in all of its 212 stores across England, Scotland, Wales and Jersey, and online. The range hitting Majestic shelves this week includes Eisberg 0% wines, Moderato 0% wines, Three Spirits Nightcap, Everleaf Mountain, Botivo, and Real Drinks Dry Dragon Sparkling Tea.
The tie-up with Club Soda comes as Majestic responds to feedback from its customers and seeks to meet fast-growing demand for mindful consumption options – sales of low and no-alcohol drinks at Majestic have rocketed by more than 600% since March 2022. The addition of the nine Club Soda products next month will mean the range of low and no alcohol products stocked on Majestic shelves will have doubled during the same period.
Earlier this year, market intelligence agency Mintel estimated that the UK’s low and no-alcohol drinks market would be worth £380 million by the end of 2024, doubling in size in the space of just five years. Projections from global drinks data and insight provider the IWSR suggest that the UK’s low and no market could be worth £800 million by 2028, driven by changes to alcohol excise duty announced at the Autumn Budget and a growing trend towards conscious consumption among younger consumers.
By partnering with Club Soda, Majestic will ensure that its customers have access to some of the best low and no-alcohol products currently sold anywhere in the world. Club Soda’s mission is to ensure that wherever alcohol is sold, there is an equally exceptional and diverse range of low and alcohol-free options available. It is dedicated to providing quality, choice, and inclusivity for all consumers, supporting a culture of enjoyment without compromise. Club Soda currently only sells products via its website and its Tasting Room and Shop in London’s Covent Garden. The Majestic partnership marks its first-ever tie-up with a national bricks-and-mortar retailer.
Zara Cassidy, Majestic Buyer for Low and No, said: “We are thrilled to be partnering with Club Soda, the global leaders in the low and no-alcohol drinks space. Their commitment to quality, choice, and inclusivity aligns perfectly with our own values at Majestic. We know that a growing number of our customers are thinking about more conscious alcohol consumption, and together with Club Soda, we can expand the quality and choice of options available to our customers across the country.”
Club Soda co-founder Laura Willoughby MBE said: “We’re on a mission to make alcohol-free options as accessible as alcohol — and Majestic’s nationwide network makes that happen. With their focus on quality and knowledgeable sales teams, finding the perfect drink has never been easier. Our launch collection brings top-sellers from our Covent Garden Tasting Room – Majestic customers are going to love them.”
The low and no-alcohol Club Soda products launching at Majestic:
Eisberg Selection Pinot Grigio – £9.99 Single bottle price / £6.99 Mix Any Six
Eisberg Selection Pinot Noir – £9.99 Single bottle price / £6.99 Mix Any Six
Moderato Cuvee Revolutionaire Colombard – £13.99 Single bottle price / £11.99 Mix Any Six
Moderato Cuvee Revolutionaire Merlot Tannat – £13.99 Single bottle price / £11.99 Mix Any Six
Real Dry Dragon Sparkling Tea – £13.00 Single bottle price / £9.50 Mix Any Six
Everleaf Mountain – £22.00
Three Spirit Livener – £26.00
Three Spirit Nightcap – £26.00
Botivo – £28.00
