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Home Retail News Products

McVitie’s launches limited edition Eton Mess and Lemon Meringue Cake Bars and Iced Gems Candy Floss

by Fiona Briggs
March 18, 2024
in Products
Reading Time: 2 mins read

McVitie’s® has revealed two new delicious additions to its range of sweet treats – McVitie’s Cake Bars and Iced Gems Candy Floss!

Experience quintessential British desserts reimagined with McVitie’s new Limited Edition Cake Bars, available in two irresistible flavours – Eton Mess and Lemon Meringue. Evoking a sense of summertime nostalgia, indulge in the Eton Mess Cake Bar, a strawberry-flavoured cake bar filled with light and fluffy cream, crunchy meringue pieces and a decadent milk chocolate coating. Alternatively, enjoy a refreshing burst of citrus with the Lemon Meringue Cake Bar, featuring a zingy lemon sponge filled with zesty lemon cream, as well as crisp meringue swirls and sugar pearls, coated in rich milk chocolate.

Both flavours come in packs of five, each individually wrapped, making them the perfect on the go snack. Whether you’re craving the fruity freshness of a Lemon Meringue or the timeless delight of an Eton Mess, McVitie’s has you covered.

Another sweet sensation, all-new Iced Gems Candy Floss are to join McVitie’s line up of tasty treats, available in Iceland from 25th March, with other supermarkets to follow in April.

Set to be a family favourite, this new flavour of Iced Gems is ideal for sharing over joyful moments with loved ones. Classic miniature crisp, crunchy biscuits are topped with a swirl of fluffy cotton candy sweetness in a playful reinvention of the beloved and classic flavour.

Adam Woolf, Marketing Director – McVitie’s, pladis UK&I, said: “We’re very excited to introduce two new additions to the McVitie’s family that are perfect for summer snacking. We know our consumers love classic, nostalgic flavours, so we’ve created these new products with that front of mind. They’re the perfect sweet treat to enjoy with friends and family alike.”

Both McVitie’s Limited-Edition Cake Bars are available in supermarkets now, with Iced Gems Candy Floss to land in Iceland from 25th March, with other retailers to follow in April.

McVitie’s Cake Bars

Available in supermarkets including Morrisons, Nisa, Co-op, Booker, Spar, Poundland, B&M, TJ Morris, Farmfoods, Heron, Unitas and Bestway from 18th March.

RRP: £1.25 per pack of five

McVitie’s Iced Gems Candy Floss

Available in Iceland from 25th March and other grocers in April.

RRP: £1.25 per pack of five

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