Customers will be able to order from 2,500 fresh, frozen and ambient items for the on-demand delivery.
Morrisons loyalty scheme ‘Morrisons More’ is now available on Deliveroo, as it becomes the first delivery app to integrate the scheme into its platform.
Customers can now link their Morrisons More account with their Deliveroo account to earn More Points on their purchases from Morrisons supermarkets. Once a customer has saved 5,000 More Points, they will receive a Morrisons Fiver which can be redeemed on a future shop in Morrisons supermarkets or on Morrisons.com.
From now on, customers will be presented with the option to input their Morrisons More loyalty card number at the checkout on Deliveroo. The card number is then saved to the customer’s Deliveroo account for future orders.
Morrisons first joined forces with Deliveroo in 2020. Since then the partnership has grown to cover less than 400 supermarkets, 500+ convenience stores, and the launch of a rapid on-demand delivery-only grocery store with Deliveroo HOP. The partnership covers 15,000 products, with plans to expand further in the coming months.
Customers will earn five More Points for every item they buy – as they do in Morrisons supermarkets and on Morrisons.com. As part of the launch, customers will also be able to earn 500 More Points when they spend £30 or more on Morrisons products on Deliveroo between Monday 31st March and Sunday 13th April.
Charlotte Exell, director of online at Morrisons, said: “We’re delighted to be able to provide even more value and flexibility to our loyalty card holders by offering them More Points when they order from our supermarkets on Deliveroo – we want to help them benefit from their More Card wherever they shop with us.”
Suzy McClintock, VP of new verticals at Deliveroo, said: “We are very excited to be the first delivery platform to roll out Morrisons More, ensuring our customers can access even more value and rewards on top of the great selection and convenience this partnership already provides.”
The announcement follows Deliveroo’s Full Year Results published earlier this month, with grocery now accounting for 16% of GTV across the Group, experiencing strong double digit growth.
