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Home Retail News Retailer News

Morrisons shoppers could win 1 million More Points in Easter loyalty game

by Fiona Briggs
March 26, 2026
in Retailer News
Reading Time: 2 mins read
Morrisons
pictures@unp.co.uk

Morrisons is bringing seasonal fun to its loyalty app with the launch of a new Easter Mix & Match interactive game which rewards customers with FREE daily treats and the chance to win one million More Points (worth £1,000) to spend on their shop.

Running from 26th March to 4th April, customers simply need to open their Morrisons More app each day and tap on the interactive game to reap the rewards. Prizes range from Market Street freshly baked Hot Cross Buns and popular doughnuts from the Cake Shop, to Easter favourites including Cadbury’s Creme Eggs and more, plus spring daffodils from the Flower Shop.

That’s not all! Customers can also win 200 bonus More Points, and for those who play the game across all ten days, they will be automatically entered into a prize draw to win one million Morrisons More Points, the equivalent of £1,000. Plus, because Morrisons is feeling extra generous this Easter – it’s offering one million More Points to not one, but one hundred lucky winners.

The rewards revealed through the game can be redeemed in-store within three to seven days, depending on the prize, with free-from alternatives also available.

The Morrisons More programme allows customers to convert their points into Morrisons Fivers to spend on future shops, while also unlocking exclusive prices, personalised offers and member-only rewards through the More Card app.

Gareth Lloyd, director of loyalty at Morrisons, said: “This Easter, we’re doing more to thank our loyal customers with our new Mix & Match game. It’s a fun way to unlock free favourites and seasonal treats, plus there’s the chance to win one million More Points to put towards your next shop, all just by having a quick play on the More Card app.”

To take part, shoppers simply need to download the Morrisons More App from the App Store or Google Play and sign up for a More Card to enjoy the benefits of the Morrisons loyalty programme year-round.

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Similar Retail News Articles:

  1. Lidl launches new loyalty rewards scheme giving shoppers points on every shop
  2. UK shoppers are leaving an estimated £3 billion on the table as 27% of loyalty points go unused
  3. New research reveals shoppers are relying on Black Friday deals, loyalty points and AI to stretch festive budgets
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