A new range of car air fresheners under the Candy Kittens brand has launched exclusively in Halfords. Motorists can now enjoy the sweet flavours of Candy Kittens confectionery in their vehicle.
The range will be stocked exclusively on the motoring specialists’ website from 28th May and will be rolled out into Halford stores nationwide from 31st May until September 2025, when the collection will be available to other retailers.
The new Candy Kittens Car Air Fresheners take inspiration from the brand’s iconic chic, playful aesthetic, focusing on bright, vibrant colours and a simple style to guarantee broad consumer appeal. The car air fresheners also showcase the signature flavours of the Candy Kittens sweets, adding a burst of enjoyable scent to a car, home or office.
The Candy Kittens Car Air Fresheners come in a selection of four different fragrances – Sour Watermelon, Wild Strawberry, Eton Mess & very Cherry – and are available in three different formats:
- The hanging air freshener – Ideal for hanging from a rearview mirror, the hanging air freshener is easy-to-use and delivers a subtle fragrance that lasts for up to 45 days.
- Air vent air freshener – Providing an unrivalled fragrance experience, the air vent air freshener is simple in functionality and fits most vehicle vents.
- Spill-proof can air freshener – Combining simple usability with attractive fragrances, the can air freshener fits seamlessly into most vehicle cup holders to deliver bursts of discrete fragrance.
The new range will continue Candy Kittens’ commitment to limiting its impact on the environment, with the hanging air fresheners and the air vent air fresheners being 100 percent recyclable. Customers simply send their old car fresheners back to the Candy Kittens team, who will then use them to make new car air fresheners. In addition, the car air fresheners’ packaging is made from FSC certified cardboard.
Podcast host and Radio 1 presenter Jamie and business partner Ed Williams founded the Candy Kittens brand in 2012, and have been shaking up the sweet industry ever since with their range of plant-powered sweets. Now, the dynamic duo is bringing the same passion and energy to in-car fragrance.
The new Candy Kittens Car Air Fresheners range can be purchased directly from Halfords at: https://www.halfords.com/candykittens. The new collection will be rolled out into Halford stores nationwide from 31st May.
