The well-established confectionery brand, Poppets, is driving growth and impact within the Total Chocolate Market, according to Kantar with substantial year- to-date growth.
Poppets has seen 48% growth year-to-date, driven by a surge in people buying the brand alongside an increase in the amount they buy versus the same period in 2022.
Contributing to this rise in sales are customer satisfaction and new product development. As a result Poppets have seen an increase in their Repeat Purchase Rate and, in some cases, are exceeding other well-known and highly sought after competitors within the chocolate sector, indicating high levels of product satisfaction. New product development has also aided the incremental year-to-date sales, allowing the brand, that’s been a favourite with shoppers since 1937, to remain front of mind for chocolate consumers.
Russell Tanner, marketing director at Valeo Snackfoods, said: “We know that Poppets consistently remain a firm favourite with shoppers, as demonstrated by this data, which is encouraging to see in an increasingly challenging market. We continue to invest in new products to meet consumer trends, and to ensure that Poppets remain a popular choice, with new flavours and ranges for our customers to enjoy.”
The Poppets success is predicted to continue into the final quarter of 2023, supported by the new products, including Poppets Hot Chocolates, which are now available at B&M and Heron, in flavours Orangy, Minty and Salted Caramel, along with Poppets Choc Toffee Popcorn, which can be found in B&M, Farmfoods and The Range, and the Poppets Movie Mix which is available in B&M. All the Poppets new products are perfect for a cosy winter night in and perfect for the full family, whether it’s a cup of flavourful hot chocolate, sharing a bag of choc coated toffee popcorn or the variety of the Moxie Mix pouch!
Keep your eyes peeled (or popped!) for further information on up-and-coming Poppet NPD releases.
