FBC, proud owner of the iconic Rocky brand, is set to shake up the chocolate biscuit bar category with Rocky STACK’d – the first major innovation in the Rocky format in over a decade, and the first ever sandwich style Rocky bar.
With Rocky’s value sales growing over 27.2% in the past two years1, STACK’d presents a significant opportunity for retailers to tap into this momentum, driving incremental sales with a refreshed and indulgent proposition that meets growing shopper demand for newness and added texture.
Building on Rocky’s heritage of crunchy biscuit satisfaction, Rocky STACK’d combines two golden, crunchy biscuits with a layer of smooth cream in between – delivering a multi-layered eating experience that is both satisfying and indulgent. Available in two delicious variants, Vanilla Cream and Chocolate Cream, this is Rocky like never before.
David Hebson, trade marketing director at FBC said: “Rocky has always stood for quality and great taste, and we’re proud to be one of the top household names in the biscuit category. With STACK’d, we’re doubling down on those values while giving shoppers the ‘new news’ they’re craving in the chocolate biscuit bar aisle.”
“This is all about offering a more indulgent and satisfying option – whether it’s evening snacking or an on-the-go treat – and we believe it gives retailers a powerful new reason to back the Rocky brand.”
With proven crowd-pleasing flavours such as Chocolate, Caramel, Orange, Mint and Salted Caramel already fuelling Rocky’s continued success, STACK’d brings a fresh twist to the range – ensuring Rocky remains front-of-mind for consumers seeking both familiarity and innovation.
The bars will be available for £1.50 in 6-pack multipacks and are individually wrapped making them ideal for on the go or at home consumption. Launching in Asda initially on 26th July and rolling out to major retailers from 7th September onwards.
