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Home Retail News Products

New hot sauce brand Truff launching at Whole Foods Market

by Fiona Briggs
May 18, 2023
in Products
Reading Time: 1 min read

TruffThis May, Whole Foods Market are launching the new, luxury Hot Sauce Brand, TRUFF.

Combining the distinctive and well-loved truffle flavour with a fiery kick, this no.1selling hot sauce brand is now available at Whole Foods Market in two categories: the regular black truffle-infused hot sauce and, for those after a punchier kick, a truffle-infused ‘hotter’ sauce. Both are vegan certified, non-GMO project verified and gluten free!

Black Truffle Infused Hot Sauce, £18.99: TRUFF Hot Sauce is a curated blend of ripe chili peppers, organic agave nectar, black truffle and savoury spices, making it a great addition to the pantry inventory. Not only vegan, non-GMO project verified and gluten free, these crafty ‘truffle inspired’ bottle-cap and slick glass bottle design also adds a touch of eye-catching class.

Black Truffle Infused Hotter Sauce, £18.99: A hotter variety in the same design, TRUFF’s Hotter Sauce is for those seeking that spicier kick from their condiment experience. The Hotter Hot sauce is a jalapeno rich blend of red chili peppers, black truffle, agave nectar and red habanero powder – perfectly balanced and offers a “less sweet, more heat” rendition of the Flagship TRUFF Original Hot Sauce.

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