From 1 April, LOYA will be available to discover and shop at Harrods’ iconic Knightsbridge store, as well as online at harrods.com. This marks the brand’s second entry into physical retail within the UK, following its partnership with John Bell & Croyden, solidifying LOYA’s natural progression and growth, as well as its premium status as a luxury skincare offering.
For the very first time, customers will be able to explore the LOYA range at Harrods. The curated collection of science-led, Swiss-formulated skincare is powered by LOYA’s patented Microbloom™ transdermal delivery system, alongside its signature HappyFeelBoost™ technology – designed to support emotional balance through gentle sensory stimulation, transforming daily skincare into a restorative ritual for both skin and mind. The range includes LOYA’s heroes: Silky Soft Plumping Cream and SupeReverse Serum – award-winning formulas for deep hydration and age-reversal benefits.
The launch also taps into a growing consumer shift towards multifunctional, hybrid products – nearly half of UK adults (49%) have used beauty-wellness hybrids in the past year (LSN Global/Clearpay), while shoppers increasingly favour skincare that delivers multiple benefits in one, with rising demand for multifunctional products across the UK market). At the same time, technological innovation continues to shape the category, with advanced formulations and delivery systems driving demand for more effective, science-backed skincare—an area where LOYA’s patented technology strongly resonates (Market Research Future).
Lisa Franchi, general manager, LOYA, shares: “Introducing LOYA at Harrods symbolises a natural and exciting milestone. As a global destination recognised for its luxury, innovation, and exceptional experiences, Harrods provides the ideal setting for LOYA’s modern approach to longevity-focused skincare; we unite science-driven efficacy with uplifting, sensorial rituals, creating products designed to nurture both skin health and emotional wellbeing, aligning with the luxurious, innovative, and transformative philosophy and experiences that define Harrods.”
