Noble Foods, the UK’s leading egg supplier, is launching its most ambitious advertising campaign to date for the happy egg co. The £2.3 million investment in the “Happy Hens Lay Tasty Eggs” campaign reflects the brand’s continued commitment to connecting its industry-leading hen welfare practices with the delicious, high-quality eggs consumers enjoy every day.
Running for 24 weeks beginning 20th January 2025, the campaign is set to reach 93.5% of adults with an average of 10 opportunities to see (OTS). The happy egg co. remains the only egg brand advertising on television, underscoring its leadership in the free-range egg category and its dedication to engaging with consumers in more frequent ways.
This year, the campaign is expanding into new channels to further widen its reach and relevance, including ITVX, Channel 4 and Prime Video. The messaging will also appear across radio, YouTube and social channels, such as TikTok. By leveraging these platforms, Noble Foods aims to connect with consumers across multiple touchpoints, building awareness and reinforcing the connection between high welfare and great taste.
To ensure the message resonates with shoppers, the campaign also incorporates impactful out-of-home (OOH) advertising. Shoppers will see the happy egg co. brand featured at roadside locations, with messaging that emphasizes both the welfare and taste credentials of the brand.
Anita Nutchey, head of marketing & innovation at Noble Foods, commented: “This campaign represents a significant step forward for the happy egg co. Not only are we proud to remain the only egg brand advertising on TV, but we’re also exploring new and exciting channels to connect with more consumers in meaningful ways. By showcasing the incredible work of our farmers and their high-welfare standards, we’re reinforcing why the happy egg co. continues to lead the market. We’re excited to bring this story to life and to inspire consumers across the UK.”
Gary Jacobs, creative director at Live & Breathe, added: “This campaign celebrates the essence of the happy egg co. It’s a joyful and meaningful expression of the brand’s values, brought to life across platforms in a way that connects farm to table. We’re thrilled to play a role in amplifying this important message.”
By investing in a bold multi-channel approach, Noble Foods continues to set the bar for welfare in the free-range egg category, ensuring the happy egg co. remains top of mind for consumers seeking welfare-driven, delicious eggs.
