Building on last year’s brand refresh and subsequent ad campaign, Nomadic has started 2024 with the launch of ‘Good To Go’, its first-ever range of pouched snacks, designed for hard-working people ‘who need to get the job done’.
Launching in SPAR, each 150g pouch combines smooth oats and yogurt with fruit, for what Nomadic describes as its ‘most convenient snack yet’. Further national stockists are due to follow shortly.
All-natural and free from any added sugar, the three flavours (Mango & Passionfruit, Raspberry & Blueberry, Banana & Honey) further enhance the company’s now wide range of nourishing and convenient foods – which has helped cement its position as the UK’s No.1 Chilled Yogurt & Desserts brand in Convenience (Cirana, w/e 29/10/23).
While best served chilled, the pouches are ambient stable and have a shelf life of four months, opening up the opportunity to display outside of chiller cabinets.
Bethan Miles, Nomadic’s marketing manager said: “Aside from being firmly aimed at busy people who need handy and easy-to-consume snacks, Good To Go pouches are the first in the market to be targeted at adults that contain smooth oats. This helps make them a great source of both protein and fibre. Portable, filling and nourishing, they’re perfect for people who have to keep moving, or are on the go, all-day long. Expect more, similarly-focused, new products from us this year.”
Nomadic Good To Go pouches, 150g, RRP £1.99.
