Following today’s release of Currys’ Christmas figures for the 10 weeks ending 10 January 2026; Oliver Maddison, retail analyst at GlobalData, a leading intelligence and productivity platform, offers his view: “Currys saw growth across the board in its peak trading period, with group like-for-like (l-f-l) sales rising 6%, and uprated its forecast adjusted profit before tax to £180m-£190m from prior consensus estimates of £180m. Investors responded positively to the improved guidance as well as an announced £8m interim dividend, sending Currys’ share price up c.6% when markets opened. The retailer’s strong performance was largely driven by its Nordic division’s continued strong run of form, seeing l-f-l growth of 12% as the market recovered. Although its overall UK & ROI l-f-l sales growth just exceeded that of last year’s peak trading, much of this was driven by strong growth in recurring services (+7%) and B2B sales (+21%). Accordingly, GlobalData estimates Currys’ l-f-l growth of B2C electricals in the UK and Ireland to be c.1%, pointing to a subdued market in the face of consumers tightening their belts.
“Currys’ electricals sales likely kept pace with UK competitors like Argos and Very, but it cannot afford to rest on its laurels – Amazon’s evergreen proposition still threatens its position as the leader of the UK electricals market, despite the success of Currys’ omnichannel proposition. Meanwhile, Currys’ established growth engine of recurring services revenue, including its golden goose, iD Mobile (which saw 19% growth in subscribers), is not safe from competition. AO’s impending launch of its own mobile network, in conjunction with its innovative Switch24 program, poses a threat to Currys’ continued growth, both to the retailer’s emerging services and its best-growing product category, mobile.”
