Oatly launches a new campaign encouraging the nation to take a moment to Sip Back and Relax

Switching off is starting to feel like a chore, according to new research from the world’s original and largest oat drink company, Oatly and Censuswide, which reveals Brits feel modern self-care has become or is becoming too expensive, unrealistic or performative on social media.

The research marks the launch of Oatly’s Matcha Latte Strawberry Flavour, a new ready-to-drink option that removes the preparation and pressure often associated with making matcha at home.

To help Brits reclaim their chill and bring that same ‘low-effort self-care’ mindset to everyday life, Oatly, is encouraging the nation to “Sip Back & Relax” this summer by partnering with some of the UK’s most in-demand wellness spaces.

From London to Edinburgh, Manchester to Brighton, wellness-enthusiasts can book a moment of calm at select saunas and nail bars – completely free – and enjoy a complimentary Oatly Matcha Latte Strawberry Flavour while they’re at it*. Because, according to Oatly, self-care should be simple.

Bryan Carroll, general manager UK & Ireland at  Oatly, said: “We’ve made matcha easy with our new Oatly Matcha Latte Strawberry Flavour and now we want to make it even easier for people to take a moment to themselves by also taking the complexity out of self-care. Relaxation shouldn’t feel like a chore or an expense, and neither should your favourite drinks.”

Those interested in booking themselves in for a complimentary wellness experience or treatment can visit the Sip Back and Relax hub  https://www.oatly.com/en-gb/things-we-do/brainwashing/sip-back-and-relax – but be quick, appointments are limited and available on a first come first served basis.

Oatly Matcha Latte Strawberry Flavour is available now from Sainsburys, Tesco, Waitrose, Morrisons and Ocado, RRP from £2.25. Just shake pour and go. No mess, no fuss, no time required.

For further information on  Oatly Matcha Latte Strawberry Flavour visit https://www.oatly.com/en-gb/products/oat-drink