Anker Innovations, the leading consumer technology company, today announced its first UK store will open in Westfield London on Thursday 26th November – one day before Black Friday. Former England and Manchester United footballer turned football pundit, Gary Neville will be opening the store and rubbing shoulders with fans. The 184 square metre flagship is the first of three Anker stores opening in the UK, alongside Bluewater and Harlequin Watford, as the company invests over £1 million into UK retail and creating twenty new jobs. The local expansion follows Anker’s recently opened stores in Berlin and Prague, as the company accelerates its European retail growth.
The openings coincide with a period of rapid growth for Anker across the region. In 2025, Anker Innovations delivered total revenue of 1.13 billion in Europe: over 26% of global share and more than 43% year-on-year growth, more than double the pace of Anker’s next fastest region.
“Europe is our fastest-growing region, and opening our first UK store in London reflects our commitment to bringing Anker closer to customers,” said Steven Yang, founder and CEO of Anker Innovations. “For the first time, UK customers can try our charging, audio, smart home, creative and robotics products side by side and see how they work together in daily life.”
Not a shop – a destination
Rather than a conventional technology store, the Westfield London flagship is designed as the UK’s first experiential flagship for Anker. Customers can try products from every Anker category, arranged around real-life scenarios rather than product aisles, from charging technology, to robot vacuums, home security, headphones and even baby products. The devices can be experienced as part of a connected ecosystem for on-the-go, at work and at home scenarios.
The store also marks eufyMake’s UK in-store debut: visitors can see the UV printer in action, personalise selected products with their own designs, and take part in practical demonstrations. A team of trained Anker experts will offer technical product advice across all categories.
“The timing is deliberate,” said Jamie Allison, UK Retail Manager at Anker. “Opening on the eve of Black Friday means Londoners can experience the full Anker world before the busiest shopping weekend of the year. Instead of hunting for deals online, they can try before they buy, get expert advice in person, and take their purchases home the same day. Between the flagship and our Bluewater and Harlequin Watford stores, we’re creating twenty new jobs and investing over £1 million in the UK retail experience. This is just the beginning: we have ambitious plans to open significantly more stores across the UK over the next two years.”
Opening details
Anker Westfield London opens at 10am on Thursday 26 November and will be open seven days a week from 10:00 – 21:00 Monday – Saturday and 12:00 – 18:00 Sundays. On the opening day, limited quantities of exclusive prizes will be available. Activities in store will include a personalisation station with eufyMake and product demos across Anker’s devices. Bluewater and Harlequin Watford will open in the near future.
