Boux Avenue continues to build on the progress made over the last two years, delivering an impressive set of results for the financial year ending March 2026.
Sales grew by 16%, with strong performances seen across all channels, with like-for-like sales growing by 10.5% and 14.9% respectively across stores and e-commerce. This has resulted in an EBITDA profit of £5m, taking the improvement in EBITDA over the last two years to over £11m.
The brand’s design and buying strategy has seen the introduction of new ranges across lingerie, nightwear, swimwear and accessories, resulting in improvements not only to sell-through rate, but also to overall margins.
The brand’s marketing activities have resulted in a 6% increase in active customer numbers. While a focus on student sales has seen a 13% increase year on year, a 9% sales increase across the 35yr+ age segment is testament to campaigns such as Spring Icons Lingerie and Summer Swimwear resonating more generally across a wider demographic.
Boux Avenue’s online and third party channels continue to enjoy double digit growth, with the brand enjoying a positive sales uptick across key online marketplaces including NEXT, M&S, Very and ASOS, expanding the reach of the brand.
A strong proponent of bricks and mortar retailing in the UK with double digit growth driven by highly committed store teams, Boux Avenue made significant investment in its store estate. This included moving its northern flagship to a bigger store in Manchester’s Trafford Centre, moving to a new store location within Liverpool One, and refitting its stores in Bluewater, Westfield White City, Guildford and Belfast. Boux Avenue continues to look for new locations within prime shopping areas including Edinburgh, Bristol, Nottingham and Leeds.
Theo Paphitis, chairman and owner of Theo Paphitis Retail Group, said: “We are delighted with the progress that the Boux Avenue brand has made over recent years and the 2026 results reflect the excellent further progress made within the year. Despite the many challenges thrown at UK retailers at this time, our teams have responded by delivering well designed, quality products and great service to our loyal and growing customer community.
Boux Avenue has come of age and developed into a respected, accessible luxury brand in the UK lingerie retail market, giving us the confidence not only to expand the brand further in our existing channels and partnerships, but also to seek further collaborations internationally. Our estate of stores in prime locations is thriving. Today we are actively looking for additional prime retail locations across the UK and we are also upgrading our current estate when leases are being renewed.
It’s good to reflect on and momentarily enjoy the results of 2026, but given the competitiveness of the market, our team’s focus remains firmly on delivering for our customers. As we head into our peak season, the expectation is that we will continue to build on the success of these results and we are already seeing further, sustained growth on top of that.”
