Majestic, the UK’s largest specialist wine retailer, has launched its biggest-ever Black Friday promotions, investing in the price of more than 1,000 products to help customers discover high-quality wines at inflation-busting prices throughout November.
With household budgets facing a cost-of-living squeeze ahead of the festive season, Majestic has cut prices across all key wine categories, from Sauvignon Blanc to Shiraz, Albarino to Assyrtiko. With discounts of up to 50% on popular products, Majestic is delivering unmissable savings on featured collections, with deals across customer favourites like the Guv’nor family and the lowest prices ever on the Toast & Honey range.
Among the headline deals are Silver Ghost Sauvignon Blanc 2025 and Smith & Wright Shiraz 2023, both of which can be snapped up for just £5.95 when you Mix Any Six – their lowest-ever prices at Majestic. The retailer’s Black Friday promotions offer something for every palate and budget, from crisp whites such as Moillard-Thomas Chablis 2025 (£15 when you Mix Any Six) to sultry reds like La Rioja Alta Viña Ardanza Rioja Reserva 2020 (£26 when you Mix Any Six).
Majestic has also launched deeper case deal discounts on some of its most popular wines, allowing customers to stock up on their favourites for less heading into the festive season. Shoppers can snap up six bottles of The Ned Sauvignon Blanc 2025 for £45 – just £7.50 per bottle – or a case of Beronia Reserva 2021 for £66, saving up to 39%.
Further deals are designed to help customers trade up and discover new, premium wines without breaking the bank. The promotions spotlight big hitters in the sparkling category, featuring top Grandes Marques including Devaux at £21 per bottle and Taittinger at £32 per bottle when you buy a case.
The line-up features meticulously selected wines, sparklings and beers, with more than half of the products on offer available exclusively at Majestic. For shoppers stocking up their cellars for future Christmas years, the Baron Edmond de Rothschild Montagne-Saint-Émilion 2019 at £16.67 (Mix Any Six) is also a steal.
As well as award-winning wines at affordable prices, Majestic’s unique and differentiated in-store proposition combines quality wines with unparalleled expertise. All of its 217 stores have in-store tasting counters, allowing customers to sample a selection of the Black Friday line-up for free, seven days a week. Majestic’s highly qualified wine experts are also on hand to provide personalised advice and help every customer discover their next favourite bottle.
All deals will run from 10th November until the end of the month, and select stock will be available online, on the app or in-store. Customers will have plenty of time to grab their Majestic discounts ahead of Black Friday at exceptional value.
Majestic Retail managing director Elizabeth Newman said: “Our customers are telling us that their budgets are tighter going into the holiday season, but we know they still want to enjoy quality wine with their family and friends at this time of year. That’s why we’ve made such a significant investment in price, to thank our customers for their loyalty and ensure they can continue to discover and buy premium wines, beers and spirits, even when times are a little tougher.”
