Ethical water brand One Water has launched its annual Travel Trade Awareness Tour in partnership with Avolta, in its World Duty Free stores which are in 38 locations across the UK, including most UK airports.With over £2.95 million raised to date through One Water sales in World Duty Free stores, the campaign continues to transform lives by funding clean water projects in areas like rural Malawi.Funds raised via sales of One Water bottles at UK airports have contributed towards the rehabilitation of broken water points, the installation of gravity-fed and solar-powered systems, and restoring water access to health clinics and schools. These efforts are especially vital in the wake of recent cyclones that devastated Malawian villages, washing away homes and contaminating water sources.
The campaign’s launch marks the return of One Water founder Duncan Goose’s annual motorcycle tour, a purpose-driven road trip visiting World Duty Free stores and offices across the UK. Riding the same Honda Africa Twin motorbike he used during a life-changing round-the-world trip in 1998, a journey that inspired the creation of One Water, Duncan meets frontline staff to thank them and share real-world updates on how their work contributes to life-saving water projects in Sub-Saharan Africa.
Duncan Goose says “We want World Duty Free’s incredible staff to see how their work is changing lives. Every bottle sold brings us closer to a world where no one is left without clean water. This year, we have talked a lot about the concept of Do One Good Thing – where one small action can change lives. The simple choice of choosing One when you are travelling will have a ripple effect across the world.”
As part of the incentive, the top eight One Water sellers across Avolta’s World Duty Free store network will win a once-in-a-lifetime trip to Malawi this November. The immersive trip includes site visits to local water projects, meetings with NGO partners, traditional Malawian hospitality, and a visit to a National Park.
Eve Fifer, commercial director at World Duty Free, comments: “Our teams are incredibly passionate about supporting One Water and sharing its mission with the millions of travellers who visit our stores. It’s a real highlight for them when Duncan takes to the road and visits our stores and offices, sharing his inspirational message with both staff and customers. This campaign is our chance to spotlight the real impact behind every bottle.”
World Duty Free was one of the first UK retailers to support the One Water brand, stocking it since 2006 in UK airports, its UK based Eurotunnel store, and its store at St Pancras train station, as well as on P&O ferries.
