Oasis mania erupted in August 2024 when the band announced its highly anticipated reunion tour – since then, the ripple effect has been felt by independent brands and retailers up and down the country. Marking the start of a major consumer shopping trend, Faire – the online wholesale marketplace connecting indie brands with indie retailers – has officially been on a ‘roll with it’, as demand for Oasis-related products has sky-rocketed across the platform.
The impact on sales has been striking. Whether it’s ‘Liam-in-a-tin’ figurines, or stylish Oasis wall prints, UK purchases of Oasis-themed products are up 150% year-on-year, with global sales surging 230% and revenue now into the multi-million-pound range.
It’s not just the band’s own merchandise driving momentum – product categories synonymous with Oasis’s iconic look have also seen a boom. Bucket hats, for example, have experienced a 275% spike in UK sales, while global demand is up 75%. Parkas and other Gallagher-inspired fashion staples are also seeing a noticeable uplift.
Search interest tells a similar story. Compared to the same period in 2023–2024, search volumes for Oasis products on Faire have increased fivefold. Retailers rushed to capitalise on the reunion hype in August, and interest has remained strong: search volumes have consistently stayed 40% above previous years.
And when it comes to sibling rivalry, the data is clear: Britain is firmly #TeamLiam. Searches and purchases related to Liam Gallagher are outpacing those linked to Noel, making him the unofficial frontman of this retail revival.
Charlotte Broadbent, UK general manager for Faire, said: “Oasis Mania is here and the nation’s independents are really capitalising on the rising demand. Retailers are gearing up for a busy summer as fans old and new look to get their hands on their own unique mementos – and we expect the trend to carry right through into 2026 as Oasis continues to capture the imagination of a new generation.”
One retailer stocking up on Oasis products through Faire is The Manchester Shop. Based in Manchester’s bustling Northern Quarter, the store is perfectly placed to meet demand from Oasis fans visiting the band’s home city and the owner, Miki Christi is doing everything she can to get them spending.
Miki said: “There’s been a real buzz around the city since the tour was announced. Whilst the football might not unite us, the Oasis reunion certainly has. Liverpool has the Beatles, and we’ve got Oasis, they’re synonymous with Manchester – and not just for people who live here, but for the tourists visiting from around the world.
“We’ve seen sales rocket! We’re up 147% on Oasis products since the tour was announced compared to the year before. Every Saturday we get hundreds of visitors, some are Mancs, but lots are tourists who come in to get their hands on stuff related to the band. We have our cool Liam-a-likes (guys with Liam Gallagher hair cuts, parka jackets and a lot of swagger) and then we’ve got fans who come in for a sing-along, you should hear the place on a Saturday afternoon when an Oasis song comes on!”
Miki has seen some real trends in relation to her shoppers too.
She added: “You’ve got the ones that were there for the first time around – they’ve now got kids and a mortgage and they’re buying up prints, gift cards and things to deck out the house. Then you’ve got the new generation, they’re all about their identity – they’re buying band t-shirts, beanie hats and pins for their bags, they’re usually female and Liam fans with attitude. Our older guys, they’re the proper music heads buying Noel’s stuff.”
As well as ordering more products through Faire to meet demand, Miki has been getting creative with ways to capitalise on the trend.
Miki continued: “Heaton Park is going to be like Woodstock in the 60s, there’s so much positivity around this tour and we’re doing loads for it. We’ve got our own wonder wall in-store, we’re going to have a market-stall and we’re going to do a competition looking for Liam-a-likes!”
It’s not just Faire’s independent retailers who’re on a ‘roll with it!’ Faire’s brands have been enjoying success too.
Megan Patey, owner of Blue Iris Designs sells prints and uses Faire as her main business-to-business sales channel. Demand from independent retailers for Megan’s Oasis products has been steadily rising over the past year – one of her bestsellers is her bathroom print ‘Roll with it’ which has been raking in the orders.
Speaking about Oasis mania, she said: “I thought it would be a Manchester thing, but I’ve got customers ordering from the Netherlands and Portugal now. My sales across Faire have grown by 1,300% in the last year and my Oasis prints are one of the key drivers.
“Faire means I can sell wholesale to businesses without having to spend loads of money going to trade shows. It’s opened me up to retailers around the world. When Taylor Swift was on tour, I had a rise in demand for Swifty prints, so when the Oasis reunion was announced, I knew exactly how to capitalise on it. Now I’ve got prints inspired by all their favourite records and a few more to come!”
The Oasis tour kicks off in July and Faire expects sales to continue to rise over the next two months as Oasis Mania takes hold of the nation. And it’s a trend that shows no sign of stopping. Faire anticipates Oasis mania will continue way beyond the summer and into 2026 as the band reaches new audiences.
Charlotte Broadbent said: “It’s the reunion we’ve all been waiting for. The tour has already been a huge stimulus for the UK economy and they’re yet to even set foot on a stage. It’s incredible to see so many British-owned brands and retailers embracing Oasis mania – and it’s ‘definitely maybe’ a trend that has the potential to run and run.”
Susan McKenna is the owner of Fat Hen and Flo – a brand selling products through Faire. One such product is for the Oasis fan who has almost everything, apart from a miniature version of Liam or Noel. That’s where she comes in, creating tin sized figures of pop culture icons – Tinned Idols.
Whilst Patrick Grant and Paul Mescal may be her top sellers, over the last year demand for the Gallagher brothers has gone through the roof, with one brother in particular stealing the limelight…
“My products are really for those superfans who have everything else.” she says. “They get bought by or gifted to the people who’re totally obsessed. British music icons have always done well for us, people like Jarvis Cocker, Bowie and Elton, but in recent months we’ve really seen more people shopping for Oasis.
“There’s a real difference in our audiences though. Our Noel products tend to be bought for guys, they get put on shelves in man caves and we hear little more. Liam on the other hand has his besotted superfans who are usually women. I get messages from them telling me how much they love their Liam-in-a-tin, how they take him everywhere with them in their bag! It’s great fun, they’re definitely not trying to be cool or hide their love for him!”
