Shopping for your partner this Christmas can feel overwhelming, but jewellery remains a classic and popular choice. Demand for jewellery gifts surged by 161% between November and December last year, a trend likely to continue this festive season.
However, with so many styles to choose from choosing the perfect piece of jewellery for your partner can be a challenge. We surveyed 500 UK men about their Christmas gift-shopping habits to better understand these struggles.
The results? 35% say their biggest hurdle is figuring out what their partner would truly love, while 16% struggle to find something unique or personal. A further one in fourr men admit to leaving their Christmas shopping until the last minute, meaning Christmas shopping can easily become stressful.
This year, Pandora UK has partnered with personal shopper Hellana Mardasian of Styled by Hellana to take the guesswork out of gifting through a festive-themed Q&A. Hellana shares her expert advice and trend insights, while the product specialists at Pandora reveal their top gift recommendations for men seeking the perfect, fail-safe present for their partner this Christmas.
Hellana Mardasian
- What are your top tips for selecting a thoughtful and meaningful gift for someone who seems hard to buy for?
“When shopping for someone who is hard to buy for, I always recommend focusing on their personal style and taste.” says Hellana.
“Consider how you can personalise the gift—for example an engraved piece of jewellery can be more meaningful and remind them of you every time they wear it. Pay attention to their lifestyle: what might they need but haven’t bought for themselves? Think about their hobbies or the things that bring them joy—gifting something that aligns with these interests will always feel more thoughtful.”
“For men, I suggest narrowing down the search by starting with what’s meaningful to their partner. Instead of trying to find something “perfect,” focus on what resonates emotionally—whether it’s a gift that celebrates an important date or that aligns with their partner’s values.
“I’d also recommend focusing on gifts that are timeless and elegant, something their partner can keep forever—avoiding trendy items that might not stand the test of time. Jewellery is a fantastic option because it can be both personal and enduring, especially if you opt for pieces that can be engraved or customised. If you’re short on time or unsure where to start, hiring a personal shopper can be a great way to find budget-friendly options while taking the pressure off.
- What are the most common challenges your clients face when shopping for Christmas gifts, especially last-minute?
“Many of my clients feel rushed and overwhelmed by the sheer volume of options available. They want to find something truly personal that their partner will love and cherish, but they often worry about getting it wrong because the gift feels so intimate. This pressure can make last-minute shopping especially stressful.”
3. What trends are you seeing in Christmas gift-giving this year, especially for jewellery and accessories?
“This year, I’m seeing a lot of chunky chains (in both gold and silver), pearl detailing, bold statement earrings, and layering and stacking of jewellery. People are gravitating toward classic pieces with a twist—whether it’s adding birthstones, engraving, or meaningful charms to simple, timeless designs.”
4. What are the key features or qualities to look for when selecting jewellery or accessories as a Christmas gift?
” The first thing to consider is whether the recipient suits gold or silver—this comes down to their undertones, so it’s worth investing in a professional colour analysis if you’re unsure. Once you know this, you can think about their style personality—are they more classic and modern, edgy, or feminine?
“You’ll also want to consider what they already own: Do they wear a lot of earrings? Do they already have bracelets that could be stacked for a layered look?
“Finally, make sure you’re choosing pieces with solid craftsmanship, quality materials, and lasting durability. Jewellery is an investment, so it should be something that will stand the test of time.”
Top picks from Pandora experts: perfect gifts for your partner this Christmas
We teamed up with the product experts at Pandora UK to uncover the gifts guaranteed to be a hit this Christmas.
Bows
Emma Fox, jewellery expert at Pandora UK, says: “Bow jewellery is a timeless and elegant choice, making it the perfect gift to show your partner how much they mean to you this Christmas. Its delicate design adds a touch of charm and sophistication, making it a versatile piece that can be worn every day or for special occasions. Whether it’s a subtle accent or a statement piece, a bow symbolises love and thoughtfulness, making it a truly meaningful gift.
- Sparkling Bow Drop Earrings – £70
- Sparkling Bow Necklace – £150
- Sparkling Bow Charm – £35
Birthstones
“Birthstone jewellery is a truly personal and meaningful gift, making it a wonderful way to celebrate your partner this Christmas. Each stone is tied to a birth month and represents a unique trait or significance, adding a personal touch that shows how well you know and appreciates them”
- Birthstone Eternity Circle Dangle Charm – £60
- Birthstone Eternity Circle Ring – £40
- Birthstone Eternity Circle Stud Earrings – £45
Tennis bracelets
“Tennis bracelets are a stunning yet simple choice, making them a fail-safe gift for anyone this Christmas. The continuous row of sparkling stones is elegant and versatile, easily complementing any style or occasion. Whether your partner prefers something subtle or loves a bit of sparkle, a tennis bracelet effortlessly adds a touch of luxury, making it a thoughtful and timeless gift that suits any personality.”
- Sparkling Slider Tennis Bracelet – £70
- Sparkling Heart Tennis Bracelet – £85
- Sparkling Halo Tennis Bracelet – £125
Initial jewellery
“Initial jewellery is a personal and meaningful gift that adds a unique touch this Christmas. Simple yet stylish, it can be easily customised to reflect your partner’s name, initials, or a special word, making it a thoughtful keepsake. Whether it’s a necklace, bracelet, or ring, initial jewellery is versatile enough to suit any style or occasion, ensuring it’s a gift they’ll cherish for years to come.”
Zodiac jewellery
“Zodiac jewellery is a personal gift that adds a special touch. Each piece is crafted to reflect your partner’s unique astrological sign, making it a meaningful and customised way to celebrate their individuality.”
- 14K Gold Plated Zodiac Necklace – £140
- Zodiac Dangle Charm – £60
- Sparkling Zodiac Charm – £35
