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Home RETAIL NEWS Products

Phizz launches duo of Daily Energy products

by Fiona Briggs
May 9, 2025
in Products
Reading Time: 2 mins read

PhizzThis May, Phizz, the UK’s no.1 hydration enhancer*, is launching a brand new product; Phizz Daily Energy, available in two flavours; Orange and Cherry. Designed to tackle fatigue at its source, it features a specialised hydration formula and a high-strength, scientifically formulated B-vitamin complex, along with added caffeine and guarana extract. The latest launch is on sale from this month at phizz.co and retailers including Waitrose, Tesco, Amazon and Boots (landing on shelves in June). It’s also available to independents via wholesalers including: CLF, Tropicana, John Bell & Croyden and ZAPP (tubes of 20 tablets /£7.99)

Unlike most energy drinks Phizz Daily Energy tackles one of the biggest causes of fatigue, dehydration, whilst the B-vitamins help your body convert food into energy, supporting everything from brain function to reducing tiredness and fatigue. Plus, with added caffeine and guarana extract, one Phizz Daily Energy tablet contains 75mg total caffeine. Guarana berries contain 3x more caffeine than coffee but it’s released slowly, meaning Phizz Daily Energy provides sustained energy over time. Phizz Daily Energy also boasts the brand’s signature 7 key electrolytes and comprehensive multivitamin complex – so it’s perfect for daily use.

Dan Cray, founder of Phizz, says: “One of the biggest causes of fatigue isn’t a lack of caffeine – it’s dehydration. Even mild dehydration can lead to sluggishness, poor focus and that all-too-familiar energy dip. But most people reach for coffee or a sugary energy drink, which doesn’t fix the root cause. That’s why we’ve launched Daily Energy, to offer people a healthier alternative helping to hydrate faster whilst

offering a natural energy boost. Our science-led formula hydrates 3x faster than water alone, with guarana, B vitamins, and the perfect blend of fast & slow release caffeine for sustained energy. Perfect for daily use to kick start your day, support your workouts, or beat the 3PM slump”.

Phizz isn’t just better for hydration, it’s better for the planet. Unlike single-use bottled drinks, Phizz is packaged in a fully recyclable tube, with one tube replacing up to 20 plastic bottles.

Phizz is also the only plastic-positive effervescent brand, meaning for every tube sold, at least 1x its weight in plastic is removed from the environment. To date, Phizz has prevented 92,515kg of plastic waste, the equivalent of 3.4M plastic bottles, 77 Mount Everests, or 575,000 flamingos stacked on top of each other.

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