To mark the awareness month, Plastic Free July, ocean-saving wine brand The Hidden Sea orchestrated spontaneous clean ups around the globe. Determined to make Plastic Free July one for positivity, encouragement and action and with the strong belief that small changes make a big difference, the wine brand called on friends, fans and people around the world to draw a line in the sand on plastic waste.
Throughout July its army of ambassadors partook in clean-ups whereby if they came across unwanted plastic waste – whether it was on the morning commute, trip to the shops or evening walk – to dispose of it correctly and encourage others to do the same. Participants included travel TV presenter, Alex Outhwaite and marine biologist, Madeline St Clair. The Hidden Sea has now removed over 22,700,000 plastic water bottles from the world’s oceans.
