Primula, the brand renowned for being the only cheese you can squeeze, is thrilled to announce the launch of its newest product innovation: Primula Cheese Dippers. Combining the delicious taste of Primula’s signature creamy cheese with convenient on-the-go packaging,
Primula Cheese Dippers are set to become a must-have snack for busy, modern lifestyles. Launching in Iceland stores in January 2025, Primula Cheese Dippers are available in two delicious options: Crackers, with just 116 calories, and Breadsticks, with only 108 calories per 43g pot. Both variants pair perfectly with our real cheese dip, delivering superior flavour and quality.
Available in multipacks (3 x 43g pots) with an introductory price point of just £2 (RSP) and a special 3-for-£5 promotion, it makes for an irresistible and attractive offer for Iceland shoppers.
The UK snack market is experiencing significant growth, driven by consumer demand for healthy, nutritious options. Recent research by Mintel reveals that 40% of UK consumers are snacking more now than five years ago, with the global cheese-based snack market projected to grow 5.3% annually over the next four years.
“With modern, busy lifestyles driving the demand for convenient, high-quality snacks, the launch of Primula Cheese Dippers positions us perfectly to meet this growing trend,” said Lisa Thornton, head of marketing at Kavli, owner of Primula. “With a higher real cheese content than key competitors, our Dippers deliver exceptional flavour that truly sets us apart in the market. Perfect for lunchboxes, afternoon snacks, or as a quick pick-me-up, they are poised to resonate with a broad range of consumers.”
Primula Cheese Dippers are a perfect addition to any retailer’s snack selection, delivering exceptional flavour, premium quality, and broad consumer appeal. Available in singles and multipacks, they provide a simple and profitable way to drive snacks sales. Primula’s 100th-anniversary rebrand campaign “Don’t Ask Why, Just Try”, which debuted this year across TV, print, and digital advertising, will make a welcome and accelerated return in 2025. Retailers can also expect further exciting NPD and promotions across the brand to help
drive sustained category growth throughout the year.
As Primula is owned by the Kavli Trust, it proudly donates all profits to good causes, further enhancing the appeal of this exciting new launch and this much beloved brand.
For more information and to enquire about Primula’s wider range, please contact:
Sales@kavli.co.uk.
