Nut and seed cluster brand, RAISE Snacks, has revealed brand new packaging, designed to grab attention on the shelves and reposition its naturally-nutritious products for health-conscious consumers.
The refreshed design, which has been developed in collaboration with Roleplay Design Agency, highlights bold logo positioning, vibrant colours and clear product storytelling, showcasing exactly what makes RAISE Snacks unique; real ingredients, big taste, and wholesome nutrition.
“We wanted to create new packaging that not only looks eye-catching, but also clearly shows what our snacks are all about: big taste without the trade offs,” says Chester Robinson, founder of RAISE Snacks. “Our packs need to feel instantly recognisable; bold, tasty, and impossible to ignore.”
With a mission to elevate snacking, RAISE is the foodies’ snack. With natural benefits, each little cluster of nuts and seeds provides a great source of protein, fibre and antioxidants, and under 5g sugar per pack, without compromising on taste. Plus, they are also suitable for those following a gluten free or vegan diet.
“We’re here to take down the weird world of ultra-processed snacks and big up natural snacking,” adds Chester. “The rebrand of our ‘better for you’ snacks promotes all the best bits of our delicious nut and seed clusters and will help build customer confidence in the brand. With plans to further expand the range later in the year, the rebrand will help us establish a clear brand identity so RAISE can stand out in a crowded market.”
Inspired by a family granola recipe, RAISE now produces six flavours; four nut and seed clusters (Dark Chocolate & Sea Salt, Dark Chocolate & Orange, Maple Pecan and Caramel Sea Salt) and two nut clusters (Raspberry and Coconut & Almond). RAISE also supports young people at risk of hunger in the UK by donating 1% of every sale to Magic Breakfast via Work for Good.
RAISE Snacks are available in Sainsbury’s stores (RRP £1.25 per individual pack) and Ocado. For more information on Raise please visit www.raisesnacks.co.uk
