Super premium gin, Renais, today announces a partnership with CASK Liquid Marketing for exclusive distribution rights in the UK. This partnership will build on the strong foundations that have already been achieved by Renais to UK consumers and trade partners. The announcement comes following the brand’s resounding success since launch in May 2023.
With a family history dedicated to the beverage industry, this legacy has strongly influenced the development of Renais Gin. The Watson siblings worked alongside their father, Chris Watson, a long-time winemaker in Chablis, incorporating grapes, terroir and local botanicals from the region to create a gin that is born from winemaking tradition.
CASK Liquid Marketing – a 360 degree sales and marketing company for premium spirits, liqueurs and non-alcoholic beverages founded in 2011, welcomes Renais as the newest addition to its portfolio of brands.
Stuart Ekins, co-founder of CASK Liquid Marketing said: “CASK and Renais feel like the perfect partnership. The brand has a really strong leadership team, a unique and credible story, and understands the commercial demands to be successful in the UK market. Combined with our history of building successful gin brands, Renais feels like the next evolution within the category. It’s very rare to find a gin that can be sipped over ice, or with a splash of soda, and is equally at home in a G&T or Negroni.
Alex Watson, co-founder of Renais, echoed his sentiment: “We’re incredibly proud of the foundations we’ve established for Renais in the UK, and now it’s about building on that momentum. Partnering with CASK Liquid Marketing is a natural next step in our journey. Their deep expertise and strategic approach will help us not only strengthen our presence but also take Renais into new and exciting territories within the market. Together, we’re setting our sights on making Renais a standout name in super premium spirits across the UK.”
