TCC Global announces Rick Swinkels’ formal appointment as CEO to take over global operations across 34 countries. Swinkels has over 20 years of experience both as a retailer with Ahold Delhaize and leading loyalty companies across Europe and worldwide. He joined TCC as Chief Commercial Officer in 2022.
Commenting on his appointment, Swinkels said, “I’m honoured to lead the passionate team who have made TCC a global market leader and I’m excited for the next phase of our growth. We are the only loyalty provider that combines the latest tech with dynamic in-store experiences to redefine how retailers engage with shoppers and communities.”
TCC clients include 15 of the world’s top 20 grocery retailers, including REWE, Kroger, Albertsons, Carrefour, Lidl and Coles. The business also has a growing portfolio of exclusive, international partnerships with some of the world’s best known brands including Netflix and Masterchef.
Richard Beattie, TCC’s founder and executive chairman, commented, “Under Rick’s leadership, we have already seen TCC evolve rapidly with the pace of innovation that’s required to help our clients compete in today’s retail environment. Rick’s experience as a leader in the retail and loyalty industry will help expand the solutions we offer our major clients, such as Sobey’s, Intermarche, Conad and Sonae.”
