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Ruta Maya, a new Belizean rum brand, launches in UK

by Fiona Briggs
October 18, 2024
in Products
Reading Time: 3 mins read

 Ruta MayaBorn of the untamed wilds of Belize, Ruta Maya is an exceptional, sustainably crafted rum. Brand new to the UK market, Ruta Maya Rum is for explorers only, pioneers of premium spirits ready to embark on a quest for distinction.

Take the path less travelled and journey down the Belize River, where the whispers of its rich Mayan heritage meet the pulse of the present. Distilled by the expert hands of the Travellers Distillery in Belize City, Ruta Maya is a homage to the land’s natural beauty and the adventurous spirit of those who navigate its waters.

In Rum, We Belize

Ruta Maya takes its name from Belize’s celebrated river challenge that attracts athletes worldwide. From San Ignacio in the Maya mountains, courageous rowers of La Ruta Maya undertake a 290km battle with the currents of the Belize River through the middle of the rainforest, all the way to the Caribbean Sea.

Ruta Maya Rum taps into the rhythm of this exciting race and its roots in rich Belizean history. The Old Belize River was a vital passage route and trade for the country’s ancient Maya society. It was an empire that thrived by living in balance with the earth. A forward-thinking civilisation that intertwined with its surroundings — a legacy that the new Ruta Maya Belizean Rum collection aims to honour.

The creation and production of Ruta Maya’s collection of four infused rums is rooted in sustainability. Travellers Distillery establishes authentic, lasting relationships with local farmers and craftsmen from all over the country, ensuring that every raw material comes from a trusted farm or factory where they know the name of each person involved. The brand also dedicates 10% of its profits to safeguarding Belize’s precious rivers, waterways, and biodiversity, preserving vital ecosystems for future generations.

From the foot of Mayan temples on the mountainsides, through lush jungles to mangroves and the soft sand beaches, RutaMaya’s sleek and minimalistic Belizean Rum collection traverses the length and breadth of the pint-sized paradise.

Discover the Range

Ruta Maya Rum Blanco (ABV 38%):   The white rum is a sure-fire crowd-pleaser, well known for its subtle sweetness, smoothness, and light citrus flavour. It’s made from high-test molasses sourced from the Fairtrade Certified Belize Sugar Industries. The molasses is then naturally fermented, and column distilled for a smoother taste.

Ruta Maya Rum Ouro (ABV 38%): Like sipping on sunshine, this golden-hued rum contains light hints of butterscotch and charcoal with a citrus fruit finish. It is created from a natural blend of rums aged 3-5 years in former Kentucky bourbon casks to provide the caramelised finish.

Ruta Maya Coffee Rum (ABV 36%):  100% natural with no added essence. Ruta Maya’s intense Coffee Rum is infused with roasted coffee beans carefully sourced from Guatemala. Only exquisite Pacamara arabica-type beans grown at a very high altitude of no less than 1000m meet Ruta Maya’s exacting standards. The coffee beans are then roasted locally in Belize and pressed into a high-proof, double-filtered spirit to extract the chocolate, buttery-flavoured notes that make this a truly versatile drink ready to go with anything and will leave you craving more.

Ruta Maya Cocolime Rum (36% ABV): Bursting with the very essence of Belize’s homegrown produce, the unique blend of coconut rum with a hint of lime gives a silky, warming, and fresh flavour that’s the epitome of the country’s unique Caribbean smoothness and Central American zest.  Double-filtered light rum is blended with locally sourced, artisanal-pressed coconut and enhanced with a lime infusion produced by the Belize Citrus factory and a natural sugar cane syrup made onsite. 100% natural with no added essence. The lightly toasted and creamy coconut, balanced with fresh lime zest, makes this a winning companion for cocktails.

Imbued with the soul of the verdant jungle and the vibrant tapestry of Belizean culture, every sip of Ruta Maya rum celebrates, preserves, and shares the beauty of Belize with the world. Let’s explore.

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