Retail Times — UK Retail News
NFU Mutual
ADVERTISEMENT
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Products

Ruta Maya, a new Belizean rum brand, launches in UK

by Fiona Briggs
October 18, 2024
in Products
Reading Time: 3 mins read

 Ruta MayaBorn of the untamed wilds of Belize, Ruta Maya is an exceptional, sustainably crafted rum. Brand new to the UK market, Ruta Maya Rum is for explorers only, pioneers of premium spirits ready to embark on a quest for distinction.

Take the path less travelled and journey down the Belize River, where the whispers of its rich Mayan heritage meet the pulse of the present. Distilled by the expert hands of the Travellers Distillery in Belize City, Ruta Maya is a homage to the land’s natural beauty and the adventurous spirit of those who navigate its waters.

In Rum, We Belize

Ruta Maya takes its name from Belize’s celebrated river challenge that attracts athletes worldwide. From San Ignacio in the Maya mountains, courageous rowers of La Ruta Maya undertake a 290km battle with the currents of the Belize River through the middle of the rainforest, all the way to the Caribbean Sea.

Ruta Maya Rum taps into the rhythm of this exciting race and its roots in rich Belizean history. The Old Belize River was a vital passage route and trade for the country’s ancient Maya society. It was an empire that thrived by living in balance with the earth. A forward-thinking civilisation that intertwined with its surroundings — a legacy that the new Ruta Maya Belizean Rum collection aims to honour.

The creation and production of Ruta Maya’s collection of four infused rums is rooted in sustainability. Travellers Distillery establishes authentic, lasting relationships with local farmers and craftsmen from all over the country, ensuring that every raw material comes from a trusted farm or factory where they know the name of each person involved. The brand also dedicates 10% of its profits to safeguarding Belize’s precious rivers, waterways, and biodiversity, preserving vital ecosystems for future generations.

From the foot of Mayan temples on the mountainsides, through lush jungles to mangroves and the soft sand beaches, RutaMaya’s sleek and minimalistic Belizean Rum collection traverses the length and breadth of the pint-sized paradise.

Discover the Range

Ruta Maya Rum Blanco (ABV 38%):   The white rum is a sure-fire crowd-pleaser, well known for its subtle sweetness, smoothness, and light citrus flavour. It’s made from high-test molasses sourced from the Fairtrade Certified Belize Sugar Industries. The molasses is then naturally fermented, and column distilled for a smoother taste.

Ruta Maya Rum Ouro (ABV 38%): Like sipping on sunshine, this golden-hued rum contains light hints of butterscotch and charcoal with a citrus fruit finish. It is created from a natural blend of rums aged 3-5 years in former Kentucky bourbon casks to provide the caramelised finish.

Ruta Maya Coffee Rum (ABV 36%):  100% natural with no added essence. Ruta Maya’s intense Coffee Rum is infused with roasted coffee beans carefully sourced from Guatemala. Only exquisite Pacamara arabica-type beans grown at a very high altitude of no less than 1000m meet Ruta Maya’s exacting standards. The coffee beans are then roasted locally in Belize and pressed into a high-proof, double-filtered spirit to extract the chocolate, buttery-flavoured notes that make this a truly versatile drink ready to go with anything and will leave you craving more.

Ruta Maya Cocolime Rum (36% ABV): Bursting with the very essence of Belize’s homegrown produce, the unique blend of coconut rum with a hint of lime gives a silky, warming, and fresh flavour that’s the epitome of the country’s unique Caribbean smoothness and Central American zest.  Double-filtered light rum is blended with locally sourced, artisanal-pressed coconut and enhanced with a lime infusion produced by the Belize Citrus factory and a natural sugar cane syrup made onsite. 100% natural with no added essence. The lightly toasted and creamy coconut, balanced with fresh lime zest, makes this a winning companion for cocktails.

Imbued with the soul of the verdant jungle and the vibrant tapestry of Belizean culture, every sip of Ruta Maya rum celebrates, preserves, and shares the beauty of Belize with the world. Let’s explore.

Share This Article

Similar Retail News Articles:

  1. Pavers launches Feel Great Footwear campaign with brand-new TV ad and major brand refresh
  2. Stabilo launches brand new Dr!ver product range
  3. PUMA launches global brand campaign
Tags: Ruta Maya
ADVERTISEMENT

Related Posts

Horlicks

Horlicks unveils new milk straws

June 24, 2026

Horlicks is treating its fans to another new addition to its ever-growing, malty range by...

Hi Lucy, Thanks for this release. I've scheduled it for tomorrow. Any chance of some samples please? Chocolate sound delicious. Kind regards, Fiona

Husband and wife launch their own luxury chocolate brand, Epicurean Chocolatiers

June 24, 2026

A husband and wife have launched their own high quality hand-crafted chocolate brand. Pastry chefs...

evian®

evian® serves 200 years young at Wimbledon with 200 limited-edition bottle bags

June 24, 2026

As The Championships return, evian® marks its 200 Years Young milestone by teaming up with a...

Woolf’s Kitchen

Woolf’s Kitchen targets premium global pantry trend with new Chilli Crunch with Avocado Oil

June 24, 2026

Woolf’s Kitchen, creators of best-selling Chilli Crunch, has teamed up with Omega Pressery to launch Chilli Crunch...

Wild,

Emma Raducanu, global ambassador for Wild, launches her own scent with the brand

June 23, 2026

Refillable personal care brand Wild and its Global Brand Ambassador, Emma Raducanu, have teamed up...

Inigo

Inigo launches a dual-serve bottle for modern hosting

June 23, 2026

Inigo, a new British cocktail brand, launches with a collection of bottled cocktails created for...

Load More

🗞️ Trending Retail News

  • Zaytoun, Fairtrade certified organic extra virgin olive oil, to be stocked in 250 Co-op stores

    36 shares
    Share 14 Tweet 9
  • Waitrose becomes the first supermarket to move to free range cream

    37 shares
    Share 15 Tweet 9
  • Research by Absolut Vodka X Sprite reveals how Gen Z are socialising in 2024

    41 shares
    Share 16 Tweet 10
  • July rain causes Brits to choose hearty roasts over barbecues, Ocado Retail reports

    36 shares
    Share 14 Tweet 9
  • Premium brands are experiencing a growth in sales, CACI data shows

    35 shares
    Share 14 Tweet 9
  • Packaging entrepreneur launches Buynex B2B procurement and supply-chain platform

    36 shares
    Share 14 Tweet 9

FEATURED ARTICLES

Securing The Future of Retail

Securing the future of retail through seamless omnichannel integration

March 23, 2026
appealing to the new emotional economics of festive shopping

Smug-face and FOMO: appealing to the new emotional economics of festive shopping

October 27, 2025
Journey to AI: build strong foundations for retail success

Journey to AI: build strong foundations for retail success

September 2, 2025
eTail Uk 2026 eTail Uk 2026 eTail Uk 2026
ADVERTISEMENT
retail crime protection retail crime protection
ADVERTISEMENT
nfu mutual nfu mutual
ADVERTISEMENT

Find the Story You Need

No Result
View All Result
  • Home Page
  • Editorial – Contact
  • Advertising
  • Copyright
  • Privacy & Cookie Policy
  • Retailer News
  • Products
  • Data
  • Technology
  • Events
  • People
  • Comment
  • Sustainability
  • Awards
  • Research
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy