Opening on Thursday, 20th February 2025, this revamped store from leading retailer schuh plans to cement the brands reputation as the go-to footwear destination for Irish shoppers.
Located in Dublin’s popular shopping destination Dundrum Town Centre, the store has been updated to schuh’s latest store design concept, including a bigger and better kids department, with an expanded product offering for the youth customer. The new store will offer the hottest products from top brands such as adidas, UGG and Nike, with all collections thoughtfully curated for schuh’s Irish customers.
By embracing diversity and promoting inclusivity, schuh aims to empower its customer community to be fiercely and unapologetically themselves. Serving customers in the most inclusive way is part of schuh store culture. Whether that is giving the customer the option to pay for their footwear anywhere in store via mobile payment devices or selling single shoes to customers with lower limb differences, store staff are trained to ensure that anyone who visits schuh will have the best shopping experience.
Neil Partington, chief retail officer, comments: “Ireland is an important market for schuh where we continue to invest. Dublin, in particular, plays a major role in schuh’s growth in Ireland. Our edit of the most sought-after brands, our unrivalled customer service and fearless attitude, makes schuh the ultimate destination for footwear shopping in Dundrum Town Centre.”
Don Nugent, senior general manager for Dundrum Town Centre, said: “Dundrum Town Centre prides itself on being Ireland’s best destination for the very best in retail, dining and leisure. We welcome the reopening of the newly revamped schuh store, which is sure to appeal to fashion conscious shoppers seeking the latest in footwear trends. This investment by schuh aligns with Dundrum Town Centre’s objective to deliver the best shopping experience for our 16 million visitors each year.”
New functionality across all store devices allows schuh retail teams to connect with THE SCHUH CLUB loyalty platform, keeping customers up to date on their available points and rewards creating a personalised experience for every loyalty customer.
Brand new to the club is a student loyalty tier. Students can now sign up to THE SCHUH CLUB STUDENTS to earn 10% off and get double points on all purchases.
The Dundrum Town Centre store follows schuh’s December opening in Rushmere Retail Park in Craigavon. This brings schuh’s total Irish store count to 14, including 6 stores in Dublin, strengthening its presence across Ireland.
To celebrate the reopening, schuh is hosting an in-store event, featuring live DJ sets from Little O, a customisation station with artist Barbara Bennett, and exclusive goody bags for customers.
This latest launch reinforces schuh’s dedication to delivering the best in footwear fashion, innovation, and customer experience across the UK and Ireland.
