Seasalt Cornwall has launched their latest Seasalt Circular collection created with long-standing supplier Afflatus, marking a significant step forward in the brand’s Creative Circularity vision and is part of its customer-facing campaign, Better by Design. Celebrating 45 years of thoughtful design, Seasalt is reinforcing its long-standing commitment to responsible fashion by placing durability, material innovation and longevity at the heart of every garment.
Seasalt’s Creative Circularity range, a collection of six products featuring well-loved Seasalt designs, made with Afflatus, transforms end-of-roll fabrics into new designs, demonstrating how creativity and sustainability can go hand in hand. Each piece highlights the principle that less waste is a design choice – and that thoughtful decisions, at every stage of the process, can reshape the future of fashion.
The introduction of the brand’s umbrella campaign, Better by Design, reinforces Seasalt’s position on responsible design and sourcing and shows a deep, measurable commitment to doing business with integrity.
Seasalt Cornwall is very aware that there is still work to do and challenges to overcome but the brand is on a journey to do better. The launch of its recent Better by Design campaign marks the next phase of its circular commitments, offering customers even more choice. Its Creative Circularity vision means that soon it will provide the opportunity to send back used Seasalt products for charity resale, re-use or recycling via Salvation Army Trading Company Ltd (SATCoL) but the brand’s focus on quality aims to ensure that clothing will stand the test of time.
This latest collection is part of an ambitious and exciting raft of projects, partnerships and innovations that are part of Seasalt’s ESG Strategy over the coming years, with the aim of helping to shape a broader narrative about what responsible clothing and retail can look like.
