Today, SEPHORA and Rare Beauty by Selena Gomez announce the return of the Make A Rare Impact campaign in recognition of World Mental Health Day, renewing SEPHORA’s commitment to donating 100%* of global Rare Beauty sales to the Rare Impact Fund on October 10. The goal of World Mental Health Day, which takes place annually on October 10, is to raise awareness of mental health issues around the world and to mobilize efforts in support of mental health.
Building on the success of the inaugural partnership in 2023, this year’s campaign will once again see SEPHORA donate 100%* of Rare Beauty product sales on October 10 to the Rare Impact Fund, including SEPHORA sales in-store and online in 27 markets as well as at SEPHORA at Kohl’s locations across the United States.
Founded in 2020 by Rare Beauty’s founder and creator Selena Gomez, the Rare Impact Fund is on a mission to mobilize $100 million for organizations increasing access to youth mental health services and education globally. As part of this commitment, Rare Beauty by Selena Gomez donates one percent of sales directly to the Rare Impact Fund and the Rare Impact Fund raises additional funds with support from philanthropic foundations, individuals, corporate partners like SEPHORA, and the Rare Beauty community. The Rare Impact Fund currently supports 26 organizations, expanding access to mental health services and education for young people.
“I’m incredibly grateful to continue our partnership with SEPHORA for World Mental Health Day,” said Selena Gomez, founder and creator of Rare Beauty and the Rare Impact Fund. “When I launched the Rare Impact Fund my goal was to expand access to mental health services and education for young people – something I craved in my own youth. The mental health crisis continues to impact young people disproportionately and partners like SEPHORA are instrumental, not only by believing in this mission, but by contributing crucial funds to expand mental health resources for the young people who need them.”
Scott Friedman, Chief Executive Officer at Rare Beauty, emphasized the enduring strength of the partnership, adding “SEPHORA has been a true partner since Rare Beauty’s launch in 2020, championing Selena’s vision to redefine beauty conversations and prioritize self-acceptance. For the second year in a row, we are excited to continue our impactful fundraising efforts with SEPHORA to benefit the Rare Impact Fund’s lifesaving work.”
“It is with great pride that we renew this unique partnership with Rare Beauty and the Rare Impact Fund. At Sephora, we are driven by our purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty, and we are proud to have built a community of committed brands that share this vision and act upon their values. Rare Beauty’s commitment to mental health is a perfect illustration of how beauty can make a difference, and we are committed to make this initiative a success across our markets,” said Guillaume Motte, president and CEO of Sephora.
Leveraging SEPHORA’s global reach, donations will be directed across 27 markets where SEPHORA operates, including Australia, Brazil, Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, India, Indonesia, Italy, Mexico, New Zealand, Philippines, Poland, Portugal, Romania, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, the United Kingdom and the United States.
Together, Rare Beauty and SEPHORA remain dedicated to a culture of belonging and celebrating what makes each of us unique. The Make A Rare Impact campaign emphasizes the shared commitment to fostering inclusivity and dismantling the stigma surrounding mental health.
“Sephora wants prestige Beauty to be a safe and welcoming space for everyone, and we are proud to leverage the power of our Brand and of our global network of stores and digital channels to support the Rare Impact Fund and its mission. Last year was already a major success, and we hope for an even greater impact this year, thanks to the power of our passionate worldwide community”, said Deborah Yeh, Global Chief Marketing Officer, SEPHORA.
Elyse Cohen, EVP of Social Impact & Inclusion at Rare Beauty, and President of the Rare Impact Fund shared, “Joining forces with SEPHORA on the Make A Rare Impact campaign for the second year in a row is a testament to our shared values and continued commitment to addressing youth mental health. We’re proud to partner with SEPHORA, and with their support, the Rare Impact Fund has made significant strides impacting an annual average of over one million young people and more than one 1,000 educational systems across the globe.”
