SimplyV, the German plant-based cheese company, is excited to announce the launch of ParmVegan, a plant-based parmesan alternative that promises to deliver an authentic parmesan experience – providing a freshly grated texture and delicious tangy flavour cheese. ParmVegan will be available on Ocado from August 12th for £2.95.
Made with almonds, ParmVegan is ideal for sprinkling on dishes; over a bowl of pasta or lasagna, or stirring into a risotto. ParmVegan is free from soy, palm oil, gluten, and preservatives and is made primarily from almonds. The SimplyV team has dedicated 10 years to develop a best in class almond based cheese which is the No.1 plant-based cheese brand in Germany.
The vegan cheese category is sometimes perceived as the sub-category which just can’t quite deliver on the dairy norms of taste and indulgence, therefore limiting the audience to vegans and those who are lactose intolerant. Simply V wants to change this, through their unrivalled authentic taste and melt – thanks to being made from almonds, the secret to its game changing cheese (read this to understand why almonds). Currently available in Ocado, SimplyV’s existing range includes gourmet slices (intense and mild), a mature block and grated plant-based cheese.
Chiara Broeker, Marketing Director at Simply V commented on the new product launch: “Our mission at SimplyV is to make delicious, plant-based alternatives that don’t compromise on taste or quality. With ParmVegan, we’ve created a product that not only satisfies the palate for cheese lovers, but also aligns with our commitment to sustainability and ethical sourcing. Based on research we know the UK are Italian food lovers, so we’d love for ParmVegan to be a fridge staple!”
SimplyV is not just about great taste but also about responsible sourcing and sustainability. In line with this commitment, SimplyV conducted a comprehensive survey to understand the growing conditions of the almonds and coconuts used in their products. This transparency has led to the development of joint measures and projects aimed at promoting sustainable practices.
One of these initiatives is “Food for Biodiversity,” an alliance of companies from the food industry, agriculture, NGOs, science, associations, and authorities. This alliance is dedicated to the sustainable transformation of food systems by promoting biodiversity and ensuring that food production processes contribute positively to the environment.
The grated ParmVegan cheese will be available on Ocado starting August 12th for £2.95. Don’t miss the opportunity to add this delicious, sustainable, and health-conscious product to your pantry.
Discover more about SimplyV and ParmVegan here www.simply-v.de/en
