SKIMS names multi-platinum, chart-topping, GRAMMY™-nominated singer-songwriter Lana Del Rey as the brand’s 2024 Valentine and announces the return of its most-loved Valentine’s shop. Shot by Nadia Lee Cohen, the British artist and photographer whose aesthetic is inspired by cinema and popular culture, the campaign brings the collection to life capturing Del Rey’s iconic Americana glamour.
Known for her cinematic videos, evocative music, retro style and vintage Hollywood glamour, Lana Del Rey was specially selected to star in the Valentine’s campaign, building on SKIMS’ unparalleled roster of global talents that includes SKIMS’ 2023 Valentines Beatrice Grannò and Simona Tabasco. The critically acclaimed artist was recently announced as a headliner for Coachella 2024 and her latest album, Did You Know That There’s a Tunnel Under Ocean Blvd, received 5 Grammy nominations for the 2024 ceremony, proving the impact she maintains on the music and cultural industries at large.
“I’ve been a big fan of SKIMS since the beginning, so being featured in their Valentine’s campaign is so exciting,” said Lana Del Rey. “Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.”
After selling out quickly last year, the SKIMS Valentine’s Shop expands its offering to over 29 limited-edition collections of intimates, sleep sets, loungewear and more, with a style for every body. Lana Del Rey is styled in key pieces from the collection including the best-selling Fits Everybody bodysuit, the heart-print Sleep set, the all-new Woven Shine dress and more.
All styles are available to preview now from the SKIMS Valentine’s Shop and will be available for purchase on January 23rd at SKIMS.com and at select retailers including Nordstrom, Holt, Harrods, Selfridges, Lane Crawford, Ounass and David Jones. The price range for the shop will be from $16 – $124.
