FLANNELS is excited to announce the arrival of SKIMS, the innovative solutions-oriented brand co-founded by Kim Kardashian, launching 25th September 2025.
From launch day, customers will be able to shop SKIMS’ iconic collections online at FLANNELS.com and in select FLANNELS stores nationwide, with access to core ranges including Fits Everybody, Cotton, and Seamless Sculpt, plus new seasonal drops landing in-store for the first time across regional cities in the UK.
To celebrate the launch, FLANNELS will unveil a dedicated SKIMS retail pop-up at its Leeds flagship store, offering an immersive brand experience and exclusive product edits in a specially curated space, replicating SKIMS’ iconic retail builds with its signature curved structures.
This marks a significant milestone in FLANNELS’ commitment to offering the most in-demand global brands, blending fashion, innovation, and culture across its growing portfolio of UK retail destinations.
The arrival of SKIMS at FLANNELS is more than a product launch; it’s a defining cultural moment for the UK retailer. As one of the most influential and talked-about brands globally, SKIMS represents the intersection of celebrity, style, and inclusivity, and FLANNELS is proud to be the home for this experience across key regional cities.
David Epstein, Chief Brand Partnerships Officer at Frasers Group, commented, “FLANNELS is home to the hottest and most in-demand luxury brands – making SKIMS the perfect addition. We’ve demonstrated time and again that we have the trust of global brands, connecting them with the new generation of luxury consumers, especially in regional locations where FLANNELS continues to lead. I’m hugely excited to announce the launch of SKIMS in FLANNELS, reinforcing the role we play in modern luxury and aligning the right brands with the right customers at the right time.”
The partnership underscores FLANNELS’ role in reshaping the UK’s retail landscape by delivering culturally relevant, highly desirable, and exclusive fashion experiences to its customers. From digital-first drops to curated in-store activations, FLANNELS continues to set the tone for what modern retail looks and feels like: bold, boundary-pushing, and deeply connected to its community.
SKIMS lands 25.09.25 – online and in FLANNELS Leeds flagship, then rolling out in wider UK retail destinations:
● W/C 29.09.25 → Sheffield, Liverpool
● W/C 06.10.25 → Glasgow Cruise, Belfast
● W/C 13.10.25 → Southampton, Metrocentre
This rollout not only introduces SKIMS to a broader UK audience, but also reinforces FLANNELS’ ongoing mission: to bring the world’s most-wanted brands to the forefront of regional retail, bridging the gap between global culture and local connection.
