Popular Danish homewares brand, Søstrene Grene, will open its Elephant & Castle store in The Elephant on Thursday, 12th November at 9:59 am and will open its second Edinburgh store in The Gyle Shopping Centre on Friday, 6th November at 9:59 am, bringing its distinctive Scandinavian shopping experience to both areas.
To celebrate both openings, the first 100 customers in the queue will receive a voucher for one of the brand’s woollen throws. Visitors can also enjoy complimentary tote bags filled with selected Søstrene Grene products, alongside live entertainment.
Mikkel Grene, Group CEO and co-owner of Søstrene Grene, comments: “We’re delighted to be continuing our growth across London with our new store in Elephant & Castle. As we expand our presence in the capital, we look forward to introducing more customers to our collections and the distinctive Søstrene Grene shopping experience.
“Each of our stores is designed to encourage customers to slow down, explore and find inspiration; whether they’re looking for something for their home or embarking on a creative project. We look forward to welcoming the Elephant & Castle community through our doors.”
“The launch of our second store in Edinburgh reflects how much we value this region and its customers. We are delighted to bring the Søstrene Grene experience to even more of the Scottish community and further strengthen our presence across the UK.
“Designed to be a welcoming and immersive space, the Gyle store will invite customers to experience the essence of Scandinavian living and find inspiration. Visitors will also be introduced to the Danish concept of ‘hygge’, a feeling of comfort, warmth and togetherness that sits at the heart of Søstrene Grene.”
With more than 400 stores across 19 markets, Søstrene Grene continues to grow its international presence alongside ambitious UK expansion plans, including reaching 100 UK stores in the next few years.
