Søstrene Grene has announced the opening date for its newest London store, launching at Outlet Shopping at The O2 on Friday, 15 May. The opening will mark the Danish lifestyle brand’s 12th location in Greater London and brings its much-loved Scandinavian shopping experience to one of the capital’s leading retail and entertainment destinations.
Opening ahead of the summer season, the new store will offer visitors the chance to discover Søstrene Grene’s latest homewares, seasonal décor, furniture, craft collections and lifestyle accessories – all known for combining thoughtful design with accessible prices.
Located within Outlet Shopping at The O2, the new launch further strengthens Søstrene Grene’s presence across London, joining existing stores in Canary Wharf, Wimbledon and Kingston.
To celebrate opening day, the first 100 customers in the queue will receive a voucher for one of the brand’s woollen throws. Visitors can also enjoy complimentary tote bags filled with selected Søstrene Grene products, alongside live entertainment throughout the launch.
Mikkel Grene, Group CEO and co-owner of Søstrene Grene, comments: “Opening at Outlet Shopping at The O2 marks an exciting step in our continued growth across the UK. Each new store allows us to introduce more people to the wonderful world of Søstrene Grene – a world designed to inspire creativity, curiosity and a sense of calm. We want every visit to feel meaningful, whether customers are discovering new ideas for their home or simply enjoying a moment of inspiration.”
With more than 400 stores worldwide, Søstrene Grene has built a strong international following for its Scandinavian-inspired homewares, crafts and lifestyle products. The brand continues to expand across the UK in response to growing demand for its distinctive in-store experience.
Head of Retail for Denmark, the UK and Ireland, René Jensen, is also looking forward to the opening of the new store and further strengthening the brand’s retail presence across London.
René Jensen comments: “This opening comes at the perfect time. Our seasonal collections are designed to bring fresh inspiration into the home, with simple ideas that can make a big difference. Reaching our 12th store in Greater London is a proud moment. The response to Søstrene Grene in the region has been incredibly positive, and we’re excited to continue sharing our Scandinavian approach with even more customers.”
Søstrene Grene’s new store at Outlet Shopping at The O2, Greenwich, will officially open on Friday, 15 May at 9:59 am.
To find out more about Søstrene Grene visit: https://sostrenegrene.com or follow them on Instagram: @sostrenegrene
