South Kensington Estates has signed Rifai, the Lebanese multi-national nut retailer, to open their first standalone London store on Brompton Road.Rifai has taken the 2,413sq ft space located at 217 Brompton Road on a 10-year lease for £155k p.a. opening November.
The new Flagship will introduce an extraordinary range of Nuts, Chocolate, Dried Fruits, Coffee and traditional Lebanese sweets to the London market. Rifai is unique in full ownership of every process in the production of these renowned Roasted Nut recipes, controlling highest quality selection, production techniques, recipes and flavours honed over decades in our own cutting edge Roasteries.
Since 1948, Rifai has remained faithful to its tradition of providing an authentic experience to its customers. From humble beginnings on Mazraa street in Beirut, offering home-roasted nuts and kernels to the Lebanese, Rifai elevated the snacking experience to become an iconic symbol of Lebanese culture, pride and know-how. Throughout the years, the brand established itself as an industry leader with a legacy built on quality, taste, innovation and a commitment to promote the best of what Lebanon has to offer.
Rifai’s extensive catalogue of locally-produced products provides a variety of flavours for all occasions and lifestyles. Its state-of-the-art factory employs over 200 employees who work tirelessly to create a wide selection of products that take the snacking experience to the next level.
Tania Ezzedine – Rifai CEO: “As a premier world class culinary destination Rifai have selected Brompton Road for their new flagship to continue a tradition of introducing their delicious Nut, Chocolate and Coffee selections to a vibrant community known for celebrating the highest quality in foods and flavours. The unique range offered will enhance the entertaining, snacking and health conscious food selections modern clients seek, while making the best possible selections available as ingredients for a world leading restaurant and gastronomy scene. We are excited to be opening the boutique and to see the reactions our new clients will have to a range that represents so many years of history and refinement, a product so dear to our hearts.”
Richard Blake, Property Director, South Kensington Estates, said: “Brompton Road remains a premier location for innovative and high-quality brands, and we are thrilled to welcome Rifai to our portfolio. Rifai’s rich heritage and dedication to premium products align perfectly with our vision of curating a vibrant and diverse retail experience. We anticipate that Rifai’s presence will attract both local residents and visitors, adding a unique flavour to our dynamic community.”
Rifai was advised by Brasier Freeth LLP. Orme Properties advised SKE.
