Leading high-street retailer, Superdrug, celebrated their annual Star Awards in style at a dazzling, celeb filled evening at JOIA Battersea last night (Tuesday 10th September).
Award winning beauty journalist, Ateh Jewel, hosted the evening and was joined by celebrity guests including Princess Andre, TOWIE stars Harry Derbidge, Courtney Green & Chloe Meadows, alongside Demi Sims and recent Love Island stars Jessy Potts, Reuben Collins and Tiffany Leighton. MAFS Peggy Rose, Laura Vaughan and Rozz Darlington were also in attendance to celebrate the Star Awards.
The evening was a celebration of the best products and brands in the health & beauty market, with canapes, cocktails, performances and music on JOIA’s top deck at the pool. Most importantly, the awards ceremony honoured and announced the Superdrug Star Awards winners – voted for by Superdrug’s customers. 100s of brands battled for the top spot but only 32 stole the spotlight. Product winners* included:
- Best Mascara: Maybelline Sky High Mascara Black
- Best Whitening Paste: Colgate Max White Ultimate Radiance Toothpaste
- Best Shower and Bath: Superdrug Extracts Body Scrub Shea
- Best New Feminine Fragrance: Ariana Grande Cloud Pink Parfum
- Best New Product Launch: e.l.f Glow Revival Lip Oil
Beauty and lifestyle influencers were also handed out awards in recognition of their support of the high-street retailer through brand partnerships and campaigns, including.
- Ami Charlize – Star Influencer of the Year
- Vickaboo – Superdrug Supporter of the Year
- Connor McGee – Spotlighter of the Year
- Alexis Lee – Diversity Ambassador of the Year
Superdrug customers can also now shop the winning or nominated Star Awards Products until 8th October to get triple points on their Superdrug Health & Beautycard on the purchase.