This year, Superdrug is celebrating International Nurses Day this May 2023 by raising £175k to fund the equivalent of all Marie Curie Registered Nurses working in the Marie Curie Nursing Service for a week. The retailer’s ‘Purchase for Nurses’ campaign will see Superdrug stores and Superdrug.com run a series of product sale donations to raise money to help fund all 155 Marie Curie Registered Nurses.
Marie Curie Registered Nurses provide round the clock specialist care to people living with a terminal illness and their loved ones in the local community and the need for support is growing fast. It is predicted that by 2045, 8 people will die every 5 minutes, 135,000 more people dying every year compared to today[2] and that by 2035 two thirds of people over 65 will be living with multiple health conditions₁ meaning the need for Marie Curie nurses will only increase in the future.
The Call the Midwife and RSC’s My Neighbour Totoro Actor, Mei Mac, said “I’m proud to support our hard working Marie Curie nurses and the Superdrug ‘Purchase for Nurses’ campaign. We all hope our loved ones pass through the end of their life with compassionate care and I am endlessly grateful to the incredible work that nurses do. Please support this campaign in raising a much needed £175K for this essential charity work, so that Marie Curie can continue delivering their vital services to our loved ones and families during some of life’s most difficult times.”
Between now and 16th May 2023, Superdrug will be donating 2p for every cosmetic product sold to Marie Curie. The offer sits alongside other donations including:
- 10p will be donated to Marie Curie for every pack of Allevia 120mg tablets, Opticrom Hayfever 10ml and Nasacort Allergy Relief sold in Superdrug or Superdrug.com until 16th May 2023
- 10p will be donated from every pack of Buscopan IBS, BuscoMint and DulcoEase sold at Superdrug until 16th May 2023.
- 10p will be donated across a number of Johnson & Johnson products, including the Benyadryl® range, Clean & Clear® range, Listerine® Naturals 500 ml range and the Piz Buin® range until 16th May 2023
- Vitabiotics will donate 25p for every product sold across their range in Superdrug between 19th April to 16th May 2023
- Nutrigums will donate £2 for every product sold at Superdrug until 16th May 2023
- For every piercing that takes place at Superdrug’s Beauty Studios between now and 16th May 2023, Superdrug and Studex will donate a total of 20p to Marie Curie
- And on the 12th May, For every new Health & Beautycard registration Superdrug will donate £1 to Marie Curie.
Sophie Evans, a Marie Curie senior registered nurse, said: “It’s a privilege to be making the last days of someone’s life count. I get job satisfaction knowing that I have supported the patient and their family when they need it the most.”
Simon Comins, chief commercial officer at Superdrug, said: “We have partnered with Marie Curie for the last 10 years and have raised over £10 million for the charity so far. It is a charity that is very close to all of our hearts and this week of International Nurses Day we are so pleased to be able to fund the amazing Marie Curie nurses that dedicate so much to families that need support through incredibly hard times.“
Maria Novell, Marie Curie chief fundraising, marketing and communications officer, said: “Marie Curie is hugely excited to be launching a campaign with Superdrug to coincide with International Nurses Day and shine a spotlight on the incredible work of Marie Curie community nurses. The money raised from this generous fundraising from Superdrug, their customers and partners will allow our community nurses to continue providing support and care to make people’s final days the best they can be. Today our services are needed more than ever, and we are thrilled to have the long-standing support of Superdrug to help us reach more people who need us.”
