British sweet manufacturer Swizzels has announced the national launch of Squashies Strawberry & Cream, which are now available to retailers throughout the UK, supporting the increased demand for new flavours of the popular brand.
Described as “ideal for both sharing and self-treat occasions”, the 120g bags in both Price Marked and Non Price-Marked packs (RSP: £1.15) are available to order now.
The Squashies range has continued to grow in popularity among consumers, even amidst economic challenges with the brand now worth £52.5m*.
Squashies, the No.1 sugar hanging bag brand in the market** – which includes customer favourites such as Drumstick Original, Bubblegum, Sour Cherry & Apple, and Banana & Blueberry – have become an essential range for retailers to stock.
Clare Newton, Trade Marketing Manager at Swizzels, said: “Our mouth-watering Squashies Strawberry & Cream flavour reflects our dedication to creating exciting new taste sensations for our consumers. Our newest launch is sure to become a must-have sugar confectionery product, combining moreish Squashies with the classic British combo of Strawberry & Cream. Plus, the timing couldn’t be sweeter – launching just in time for National Strawberries & Cream Day on May 21st.
“The latest addition to our best-selling hanging bag brand is a direct result of the outstanding success our retailers have had with our current range of Squashies, coupled with the fantastic feedback from our consumer research.”
Last year, to support the continued success of Squashies, Swizzels unveiled an additional factory in Cheshire, to meet growing demand and opportunities for product development long into the future.
* Source: Circana, Confectionery category, Value Sales 52wks to 21/01/2024, Total Market
** Source: Circana, Confectionery category, Value Sales 52wks to 21/01/2024, Total Market
