Ted Baker, the iconic British lifestyle brand celebrated for its distinctive design, character and quintessential British wit, today announced its return to standalone retail in the UK with the opening of Ted Baker Tailored on 2 October.
Located in the heart of London’s financial district, Ted Baker Tailored represents an evolution of the brand’s UK retail presence, building on the menswear heritage on which it was founded.
Rooted in the traditions of British tailoring and reimagined for today, the collection creates complete wardrobes for those who value style and attention to detail. From impeccably cut suiting to elevated everyday essentials, each piece combines timeless quality with contemporary design, crafted with purpose and worn with confidence.
“This opening is an important milestone for Ted Baker in its home market and a reaffirmation of the brand’s British heritage and the enduring relevance of the category where it all began,” said Henry Stupp, president, lifestyle EMEAI at Authentic, the brand’s owner. “We’re building on the qualities that have long distinguished Ted Baker, its approach to tailoring, craftsmanship and distinctly British point of view, while evolving the brand for today’s consumer. London is the natural place to begin, and we see this opening as a defining step in the brand’s next chapter.”
The store brings Ted Baker to life through an immersive retail environment where product, design and storytelling come together. Unexpected details and characterful touches are woven throughout the space, creating a contemporary expression of the wit and personality that have long set Ted Baker apart.
“Having designed and produced Ted Baker suiting for many years, Suit Direct has a deep understanding of the brand and its distinctive approach to British tailoring,” said Tim Murphy, CEO of Suit Direct. “Ted Baker Tailored represents an exciting new chapter in that partnership – bringing together our expertise in craftsmanship, attention to detail and contemporary style in a dedicated retail space. We’re proud to bring this new experience to London and look forward to welcoming customers.”
The opening of Ted Baker Tailored marks the next phase of the brand’s UK retail strategy, building on its existing presence as Ted Baker continues to strengthen its physical footprint in its home market.
Ted Baker Tailored will officially open on 2 October 2026 at 12 noon at 155 Fenchurch Street, London, EC3M 6AL
