This January sees TENZING, the pioneers in natural energy, launch its biggest creative campaign to date. Running throughout January, the high-impact OOH has been designed with the aim of making Good Energy impossible to miss.
Going live across London throughout this month, the new creative can be seen on the Underground, Roadside and London buses, driving the message across the city. The campaign is also being supported by digital activations and social content across YouTube, Meta and TikTok, bringing the Good Energy vs Bad Energy story to life online, from product, to people, to the posters themselves. Influencers, creators and the TENZING community will be sharing how they’re choosing good energy in 2026, creating a connected moment across streets, feeds and stories.
Using three key campaign slogans; It’s 2026. Time for good energy’, ‘Choosing good energy doesn’t need a resolution’ and ‘Helping January feel a bit more like June’ the creative collectively positions TENZING as the modern alternative to traditional “bad energy” drinks.
Huib van Bockel, Tenzing founder, says: “January is the moment when people reassess their habits, what they drink, how they feel, and what fuels their day. Our January campaign invites people to make one simple switch: From bad energy to good energy. Instead of relying on outdated, artificial, sugar-loaded energy drinks, TENZING is encouraging a new generation to choose energy that not only energises, but actually feels good: brighter, cleaner and 100% from nature. The combination of underground, roadside and large-format transport placements ensures TENZING shows up everywhere people move, commute, train and live in January. It is TENZING’s biggest campaign yet”
TENZING was launched to market by Huib van Bockel in 2016, becoming the very first brand to create a better-for-you and better-for-the-planet energy drink option. Today, as the UK’s No. 1 natural energy drink brand, and the second-largest media spender in the category, TENZING is continuing in its mission to revolutionise an industry traditionally heavily laden with sugar and artificial ingredients.
