It’s been 30 years since Tesco Clubcard first launched in 1995, and to celebrate, Tesco is giving the UK the ultimate throwback treat- an immersive pop-up 90s club experience with the launch of ‘Club Card’.
This one-of-a-kind event promises to transport guests straight back to the era of Nokia mobile phones, butterfly hair clips, and Smirnoff Ices, because we’re a nation obsessed with all things 90s.
According to new research from Tesco, over half of Brits (55%) feel nostalgic about the 90s and early 00s with the decade’s influence still strong in many areas of life today, from fashion trends to the food and music we enjoy. As such, 64% of those born in the 1970s and 1980s who partied through the 90s/00s say they’d love to relive those legendary club nights, with 43% of the nation going as far as to say that they think the 90s/00s was the most fun era ever for going out.
Even Gen Z, who if they were born were barely out of nappies in the late 90s, are feeling nostalgic for the era (64%). And a whopping 66% of those now aged 18-24 say they would have liked to experience a 90s/00s night out. Luckily, with the launch of Club Card, both Gen Z and partygoers who enjoyed it the first-time round can party like it’s 1995 once more.
With almost half of Brits (45%) saying that the music is the thing they love most from that era, Club Card will be throwing it back in style when it opens its doors in Soho on Friday 4th and Saturday 5th July, with headline performances from two iconic 90s/00s acts set to delight clubbers.
For anyone who’s always wanted to dance in the aisles, the ‘Little Tesco’ bar at the event will be serving up drinks including 90s/00s favourites J2Os and WKDs, alongside a Pick ‘n’ Mix stand piled high with sweets, and a ‘Self-Checkout Selfie Station’ complete with playful shopping props. Guests can also try their luck winning exclusive prizes from Clubcard Reward Partner brands as well as Tesco gift cards and 90s inspired treats, by playing retro games at the event. Clubbers can then throw some shapes on the dancefloor under glowing neon lights, whilst DJ Djammin spins the best tunes from the 90s and early 00s.
But there’s a twist: Club Card is an exclusive club, just for Clubcard members, because Clubcard gives you more. Entry on the day requires proof of Clubcard member status to be able to access the most rewarding party around. There’s already more than 23 million member households across the UK, although those without a Clubcard can still join the fun by signing up before the event.
The research also revealed what else Brits love from the 90s and 2000s:
- Music (45%)
- Films/TV (27%)
- Club nights (24%)
- Fashion (22%)
- Food and drink (21%)
Shama Wilson, group mmbership and loyalty firector at Tesco, said: “Club Card is an up-to-date take on the legendary nineties and noughties nights out, whether you experienced them the first time or are finally getting to see what all the fuss was about. Nostalgia is everywhere this year, so this is our way to celebrate Clubcard’s 30th birthday with members, both those that were shopping with us in 1995 and everyone who has joined us since.”
‘Club Card’ will take place at The Vinyl Factory in Soho, London, and will be open for multiple sessions across Friday 4th and Saturday 5th July 2025, exclusively for Clubcard members**. Later this week, tickets will be released on EventBrite alongside headliner talent announcements and further details on all that guests can experience at the event.
