The Perfume Shop, the UK’s largest fragrance retailer, announces they have now achieved the momentous milestone of over 5,000,000 members who are now a part of the brand’s VIP Rewards Club. Nearly as big as the population of New Zealand!
Originally having launched in 2011, The Perfume Shop’s prestigious VIP Rewards Club has seen hundreds of thousands new members joining over the years, where the rewards are bigger and better than before. Not only that but the exclusive member benefits are better than just a spritz.
The VIP Rewards Club has increased its members by 21% in the last year due to several factors such as the cost-of-living crisis and the introduction of the biggest ever price freeze line announcement from the brand. In fact, the number of new VIP Rewards Club members The Perfume Shop has had since the start of the year, could fill up Wembley Stadium 7 times over!
Included within the VIP Rewards Club are elements such as, free standard delivery on all fragrance orders (3 – 5 working days), unlimited next day delivery for only £7.99 a year, receiving an additional 10% off The Perfume Shop’s existing price freeze line which has over 138 best selling fragrances until 2024, saving 10% on signature scents every time you shop. Rewards also include free samples with all purchases*, birthday treats for all VIP members which includes a 15% discount on your birthday, but also 10% off on your half birthday, perfume points every time you shop and lastly, A-list extras which includes levelling up to new and exciting rewards which refresh regularly, so there’s always something for you to choose from.
Thea Wilson, Head of Loyalty said “We’re so pleased to have hit this milestone of over 5,000,000 members for The Perfume Shop and our VIP Rewards Club. It goes to show, when you care for your customers, they certainly see the reward. With areas such as the cost-of-living crisis significantly increasing, we want to ensure our customers feel valued at all times whilst being able to shop for their favourite fragrances, not only for themselves but also for loved ones.”
She continues to say, “Being part of the VIP Rewards Club, The Perfume Shop offers more discounts and benefits than most competitors on the market. We really think about what our customers are wanting from their purchases, both large and small. We can’t wait to see what 2024 has to offer and to continue to grow the scheme”
