For the third consecutive year, The Perfume Shop, The UK’s largest specialist perfume retailer has committed to holding the price of 174 best-selling branded perfumes on their perfume price promise list. This year, they have added over 28 new fragrances to its perfume price promise, giving customers an even bigger choice when it comes to selecting their favourite fragrances at a lower price.
Perfumes such as Axis, Lone and The Perfume Edit (exclusive brand available only at The Perfume Shop) alongside 38 different brands in total continue to be part of their existing price promise lines. With the perfume price promise continuing for a third year, it is set to save perfume fans even more, with several classic scents being on offer, to the highest saving of 75% off.
The retailer is committed to continue supporting their amazing customers looking to treat themselves and loved ones by ensuring they are delivering exceptional value without compromising on quality. With now over 6 million members as of early 2026 already signed up to the VIP Rewards Club scheme, members also receive an additional 10% off all price promise lines. The FREE Rewards Club Membership with The Perfume Shop allows customers to earn Perfume Points every time they spend. As a VIP Rewards member at The Perfume Shop, you’ll enjoy exclusive perks including personalised offers, early access to sales, points on every purchase, and a special treat on your birthday. You’ll also receive free samples and invitations to exciting events throughout the year..
The Perfume Shop’s trading director, Andrea Rickard said: “We’re incredibly proud to be continuing our Perfume Price Promise for the third year running, helping perfume lovers enjoy their favourite scents at unbeatable value. This year, we’ve expanded the list to include over 174 of our best-selling branded perfumes, with more than 28 new additions offering even more choice. From timeless classics and exclusive brands like The Perfume Edit, we remain committed to making perfume more accessible. With savings of up to 75% available across 38 different brands, our Price Promise is all about delivering exceptional value without compromising on quality.”
The Perfume Shop Price Promise in numbers: 174 products frozen in price until 2026.
127 women’s perfumes.
47 men’s perfumes.
22 products at £10 or under.
51 products at under £15 or under.
84 products available at £25 or under.
106 products available at £30 or under. (60% of the current price promise line)
38 different brands to choose from, including Police, Guess, Yves Saint Laurent and Calvin Klein.
