The Very Group, which operates online retailers Very and Littlewoods, is expanding its selection of premium beauty brands by partnering with Estée Lauder.
Bolstering the online retailer’s beauty offering, the new partnership launches with 440 product options across skincare and make-up with hero products including the Double Wear Stay-in-Place Foundation and the Advanced Night Repair range.
The addition of Estée Lauder further strengthens Very’s commitment to offering customers a curated selection of premium beauty products across skincare, makeup, haircare, fragrance, and wellness.
Sam Wright, chief customer and commercial officer at The Very Group, said: “Our new partnership with Estée Lauder is an exciting step in the evolution of our beauty offering. The category has been in continuous annual growth for more than five years, and bringing Estée Lauder into the range reflects our commitment to introducing sought-after, premium brands that deliver quality. We have no doubt the new range is going to be well received by our customers.”
The introduction of Estée Lauder comes as demand for premium beauty products continues to grow. As well as launching Estée Lauder, Very has recently expanded its Korean beauty offering and has rolled out seasonal beauty boxes, with both its spring and summer boxes selling-out in just a matter of days.
