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Home Retail News Retailer News

Asda scores lunchtime win with limited-edition football roll available in £3.74 meal deal

by Fiona Briggs
July 7, 2026
in Retailer News
Reading Time: 1 min read

Asda is giving football fans something new to cheer about with the launch of its latest Food To Go innovation, the Buffalo Chicken Football Roll (£3.02). Inspired by the host nation of this summer’s football action, the generously filled roll brings together classic American flavours in a fun, football-themed format.

With bold flavours of the USA and designed to be the ultimate match-day lunch pick, the NEW Buffalo Chicken Football sandwich is packed inside a football looking roll, and combines tender Buffalo Chicken with Monterey Jack cheese, crisp lettuce and a rich ranch sauce, delivering a big-flavour bite with trending flavours.

Despite its hearty size and premium ingredients, the Buffalo Chicken Football Roll is priced at just £3.02 individually, and is included in Asda’s popular Meal Deal which includes a Main, Sncak & Drink for just £3.74, offering customers excellent value for money and convenience on the go.

Sophie Kendall, product development manager for Food To Go at Asda, said: “We wanted to create something that celebrates the excitement of football while bringing together bold, crowd-pleasing flavours. The Buffalo Chicken Football Roll is a fun addition to our Food To Go range and offers customers a great-value option that’s big on taste and perfect for enjoying during match season”.

Asda’s Buffalo Chicken Football Roll is available now in select Asda stores nationwide, and online at Asda.com, as part of the retailer’s Food To Go range and Meal Deal.

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